Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you.

In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring a bio that gets leads hooked and naturally encourages them to continue the process of making a connection with you.

With only 150 characters, every single one of them counts for generating leads. So watch or listen, right here, and start optimizing your Instagram bio.