The LinkedIn landscape for recruiters has transformed since the pandemic, shifting from a "room full of suits" to a platform where authenticity drives business growth. In this episode, LinkedIn and recruitment expert Jane Pettit breaks down why 95% of recruitment businesses still get it wrong and shares practical strategies that generate real results. Her two decades of experience revealed surprising insights about what actually works - and it's not what most recruiters think.

“Before you build in any strategy, look at what your market's talking about and think about who you want your LinkedIn profile to talk to.” - Jane Pettit

In this episode, you will:

• Learn the unexpected reason why one recruiter's sunburnt selfie generated more client conversations than six months of traditional job posts
• Discover the proven six-month content strategy that turned a simple hobby post into consistent business enquiries
• Master the delicate balance between company branding and personal authenticity that top-performing recruiters use
• Understand the common LinkedIn fears holding your team back and how to overcome them with minimal time investment
• Explore why your most engaging posts might have nothing to do with recruitment at all

Tune in to unlock Jane's practical framework for LinkedIn success - whether you're a recruitment business owner looking to scale or a consultant wanting to stand out in a crowded market. This episode is packed with real examples, honest talk about what works (and what doesn't), and actionable steps you can implement today.

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Ready to Scale Your Recruitment Business to 7 Figures (and beyond)?

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Want to See How This Could Work for You?

Let’s chat! Apply for a free consultation to see if and how our strategies can work for your recruitment or executive search business. Provide us with some details about your business, and let’s explore how you can achieve sustainable growth. Apply here - https://profitaccelerator.centredexcellence.co.uk/apply?utm_source=podcast