You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.
​
​There are only two ingredients to this recipe:
​

1. Do content that you're passionate about.
2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.
​
Key Insights

• You don't need a big audience to launch
• ​Jody started his podcast for park rangers with an audience of zero
• Read Kevin Kelly's book: 1,000 True Fans (linked below)
• Jody built another podcast literally for 1 specific person
  
• Do consistent production about content you're passionate about
  
• Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript

https://www.rayedwards.com/650

Links

• ​1,000 True Fans: An excellent book by Kevin Kelly
• JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
  
• In The Front Row: Jody's podcast that was literally created for 1 person (his son)
• ​Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)
  

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.