021 - This week my San Diego-based soul sister, Terran Bayer of Westway Studio, joins me to talk about how disgusting fruit is and other important topics—most of which are related to pet photography! 

Now, not all of us are lucky dogs like Terran, who has an 800-acre family ranch at her disposal for special, all-inclusive overnight pet photography packages. But in this episode, we brainstorm ways to add a high-end package to your own list of offerings and discuss the benefits that brings your business. Join us as we talk consumer psychology, brand-building, and where to find the best butter cake on the planet.

What To Listen For: 

• The key to building your product selection
• What you must do with your pricing list to generate better sales
• How to use your website's portfolio to communicate your brand
• The critical importance of price anchoring
• A small homework assignment with a potentially big payoff

In addition to being a crazy-talented pet photographer with mad graphic design skills, Terran also co-produces educational videos through a partnership called Professional Pooch. The videos cover topics from showcasing your business at local events to conducting in-person sales sessions (you'll get to watch two actual session, as they unfold) and everything in between. 

And right now, my fantastic fruit-hating friend Terran is offering you a whopping 40% off any Professional Pooch video with the code HOD40. Go check 'em out through the link below! 

Resources From This Episode: 

• Westway Studio
• Terran on Instagram
• Westway's Facebook page
• Professional Pooch educational videos
• WhiteWall acrylic prints
• WPPI Expo
• GO HERE to find that butter cake!
• Hair of the Dog Academy
• Hair of the Dog Facebook group

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.