📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Tyson Franklin & Jim McDannald, DPM, walk you through the basics and best practices of headlines. 

The purpose of a good headline is to quickly determine whether a patient is a good fit for your business. Here are a few of the topics discussed:

1. Where should you be using headlines? - Blogs, Social Media Posts, Subject lines in emails, Newsletters, Marketing & Advertising. 
2. Numbers make your headline more catchy: 7 Ways to...
3. Use Engaging words: Reasons, Tips, Secrets, Hacks
4. Use Short-Cut Words: Easy, Simple
5. Trigger Words: How, Why, What, When
6. Create Intrigue: Myths, Lies, Proven, 
7. Use Emotion: Guarantee, Fun ways to..., Premium
8. Use Urgency & Relevancy: Today, Now, Fast

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing