You probably read the title of this podcast and though what the heck there is no way that a CONTRACT can actually be used as a marketing tool to convert more leads into clients or turn them into fans. Contracts get a bad wrap. I know that contracts can be intimidating on both sides, but Christina has a different outlook on contracts that is backed up by her many years of legal experience and working with clients. She believes that you can use contracts to create loyal clients and position them in a way that draws people in instead of scares people away. Pretty powerful stuff, right?   

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