And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about:

• Moving from editorial work to copywriting
• Bringing your own voice to your emails
• How to add personality to emails and why it matters
• How to get those first 10 words on the page
• Effective business processes, including onboarding and contracts
• Why he loves creating courses for writers and copywriters
• How to use AI to save time and be more efficient

Connect with Steven at taleist.agency and find the special download for our listeners on how to grow your mailing list at taleist.agency/byte

Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co