In this episode of Add To Cart, we are joined by a true friend of the show… he works with our very own co-host Jo-Anne Hui Miller and his business partner, Matt Newell,  had a conversation with me way back when Add to Cart was just taking its first steps onto the airwaves - that’s episode 11!  Danny Lattouf is partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore.  As you’ll hear in this chat, Danny’s had a colourful and impressive career history and he gives us his insights when it comes to professional development choices.  He also shares the most innovative technology he’s come across lately (and he gets around, trust me) plus his advice for ecommerce retailers stepping their toes into the world of physical stores.  And if that wasn’t enough, we get into the detail of the amazing re-design of Rebel’s new flagship store at Emporium Melbourne, basketball court and all!

Links from the episode:

The General Store

Shopify Plus (sponsored)

Questions answered:

• Which recent project are you most proud of?
• What advice would you have for ecom retailers looking to create their first physical store?
• How do you stay inspired?

This episode was brought to you by…  

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Danny Lattouf from The General Store

Danny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.

You can contact Danny at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

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