On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the&nbsp;people&nbsp;who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Marketing

Management

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the&nbsp;people&nbsp;who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

Sign up to save your podcasts

Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

More shows like Marketing Vanguard

WSJ Tech News Briefing

WSJ What’s News

HBR IdeaCast

WSJ Your Money Briefing

The Digital Marketing Podcast

Adspeak

Masters of Scale

Inside the Strategy Room

The CMO Podcast

Morning Brew Daily

Uncensored CMO

On Strategy Showcase

The Great Fail

The Prof G Pod with Scott Galloway

The Marketing Millennials

BRAVE COMMERCE

The Garage: Tools For Retail Media Innovation

TechMagic with Cathy Hackl

Champions of Change: Shattering Ceilings in Sports

The Speed of Culture Podcast

Adweek Presents...

Young Influentials

Off Madison

Home / Work

Brandweek: The Podcast

Touch of Truth with Jackie Cooper

HBR On Strategy

HBR On Leadership