Sounds Profitable

Creators 🔜 Cannes Lions, Substack to Distribute Video, & More


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Today in the business of podcasting:

  • Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.
  • Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.
  • Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.
  • Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.
  • Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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Sounds ProfitableBy Bryan Barletta

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