CREDA Podcast: Inside CRE

Roofs rarely get attention until something goes wrong. But as data centers, rooftop solar and severe weather change how buildings are designed, the roof has become a critical decision point. Megan Keyes, preferred accounts leader for roofing systems at Johns Manville, joins the Inside CRE podcast to talk about schedule risk on data center projects, designing for hail, protecting roofs during solar installation, how research and development responds to skilled labor shortages, and opportunities for women in roofing. Recorded on Sept. 30, 2026.

Parking is often treated as a fixed cost, not a source of value. In this episode, Sean Glavin, chief technology officer, and Morgan Hurley, chief revenue officer at HAH Parking, make the case that dynamic pricing, technology and smarter underwriting can turn parking into a meaningful revenue driver for developers and owners, with case studies showing gains from 30% to well over 100% for well-positioned properties. Recorded on Sept. 9, 2026.

Ryan Companies CEO Brian Murray joins Inside CRE to discuss the culture behind Ryan Companies' recent recognition as Commercial Real Estate Development Association 2026 Developer of the Year, the organization’s highest honor. The nearly 90-year-old, family-owned firm's leader explains how family values and professional management have shaped growth across data centers, industrial and healthcare, and why culture remains Ryan's most durable competitive advantage. Recorded on Aug. 25, 2026.

Bob Hart, president and CEO of TruAmerica Multifamily, joins Inside CRE to discuss why he remains bullish on multifamily despite higher rates and tighter capital markets. Hart shares his contrarian approach to acquisitions, how institutional capital has grown more selective, the durable demand behind workforce and affordable housing, and why disciplined underwriting – not optimism alone – will define success through this cycle. Recorded on Aug. 4, 2026.

Industrial real estate has evolved rapidly, but the leasing process remains surprisingly manual. On this episode, James Holbrook, founder of Payson Smith Holbrook and executive chairman of Warehub, shares lessons from more than two decades in industrial leasing and explains how disconnected processes create costly delays. He discusses the growing demand for flexible warehouse space, how AI and better data can streamline leasing, and why technology should complement – not replace – the role of brokers. Holbrook also looks ahead at how technology could reshape industrial real estate for brokers, landlords and occupiers. Recorded on Aug. 6, 2026.

Adaptive reuse is reshaping commercial real estate, but making projects financially viable remains a challenge. In this episode of Inside CRE, Steve Neiger, principal at CAST and president of CREDA Southern Nevada, shares how his team transformed an obsolete office campus into The Cliff at Green Valley Ranch – a $55 million mixed-use destination – and explores the market dynamics, financing strategies and policy changes needed to unlock more redevelopment opportunities. Recorded on July 7, 2026.

As the association transitions from NAIOP to the Commercial Real Estate Development Association, 2026 Chair Celeste Tanner and Chair-elect Clark Machemer join President and CEO Marc Selvitelli to discuss why the change matters, what it means for members and the industry, and how it positions the association for the future. Hear how this new identity strengthens advocacy, expands opportunities and reflects the evolving commercial real estate landscape. Recorded on June 25, 2026.

On this episode, Rebecca Rockey, head of quantitative insights and principal economist at Cushman & Wakefield, joins Marc to examine how AI, demographic change, supply chain shifts and energy demands are reshaping commercial real estate. Rockey shares insights on industrial and office market trends, emerging growth opportunities, and why resilience is becoming a defining factor in investment and development strategy. Recorded on June 9, 2026.

Marc sits down with Leo Addimando, cofounder and CEO of Alterra Property Group, to explore the rise of industrial outdoor storage (IOS) from an overlooked niche to one of commercial real estate’s fastest-growing sectors. Addimando explains how IOS has evolved into an institutional asset class, the role of zoning and location strategy, and why infrastructure spending, e-commerce and the data center boom are fueling demand. He also discusses the operational realities of IOS, the challenges new investors face entering the space, and why he believes IOS remains in the early innings of long-term growth. Recorded on May 7, 2026.

In this episode, Angel Rice and Dave Sobochan of Cohen & Co. join us to discuss the evolution of the Opportunity Zone program and the transition to Opportunity Zones 2.0. They break down how the program works, the tax incentives driving investment, the uncertainty surrounding new census tract designations, and how investors and developers are planning for 2027 and beyond. The conversation also explores IRS guidance, emerging deal structures, state-level strategies, and why Opportunity Zones are expected to play an even bigger role in commercial real estate over the next decade. Recorded on May 14, 2026.