Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark.

The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization.

Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 for $20 off!

GIVEAWAY -- laurenkeplinger.com/giveaway

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021!

Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops.

Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

Pricing Roadmap Download - laurenkeplinger.com/pricingdownload

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet!

Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are!

Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet.

Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness.

Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download

Laminated Cotton Shop - https://www.etsy.com/shop/LaminatedCottonShop

In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop.⁣ ⁣ Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these.⁣ ⁣ I've been hearing these things since I started selling on Etsy in 2012, and I'm still seeing people post them in Facebook groups and spread them around the web now...but we're going to finally put them to rest and move on!!⁣   NEXT STEPS ------------ Join me next week for #ScaleYourSales week where we'll be going live every day at 1pm Eastern to talk about selling on Etsy and how to scale up your sales for more revenue without stress and overwhelm.   Make sure you join the community, Etsy Roadmap by Lauren Keplinger at laurenkeplinger.com/facebook to be a part of this amazing week!

Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy.

Listen in to hear all her advice about niching down, scaling your sales, and how you can finally let go of the stress of trying to drive traffic on your own.

I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked around my family.

 

Sign up for the Etsy SEO Checklist - laurenkeplinger.com/7steps

I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results.

And the way to do that on Etsy, my friend, is optimizing your SEO.

--------- DOWNLOAD THE SEO CHECKLIST Head to laurenkeplinger.com/7steps if you don't have a copy of the checklist