One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do.

That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and growing and something that I give a lot of credit to in the success I've had.

Today we're talking through what that looks like for your Etsy shop, including:

How to go one step above your competition with your customers Tangible ways to set yourself apart and give a better customer experience My rant about "passive income" and what that usually means (particularly in digital learning programs) Giving the best experience you can to the people who are investing in you, and ultimately what the biggest take away is on how to have uncommon success.

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