If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ...

Big Ideas in This Episode

• Outrage sells: how brands survive culture wars
• Viral backlash? Build a spine, not just spikes
• Podcast mob attacks—will you stand or crumble?
• Ditch shallow trends; create legendary podcast status
• Cash grabs kill trust—choose sponsor partners wisely
• “Dance with the one that brung ya”—protect your core
• Controversy is a tax—pay only for real reach

Why You Should Listen

• The sly, one-sheet “non-negotiables” trick that lets you dictate the rules and never let cancel culture own your show—command respect without groveling!
• How to spot the outrage merchants who want to hijack your podcast buzz for their own greedy clickbait empire (ignore this at your peril!)
• The little-known “community over controversy” method for outlasting every flash-in-the-pan influencer—while your rivals burn out chasing short-term spikes
• Why chasing viral outrage is a losing game—and how the best podcasters quietly build a rabid, loyal tribe that’ll follow them to the ends of the Internet
• The secret test every sponsor must pass before they get anywhere near your audience—get filthy rich without selling your soul to fly-by-night scammy advertisers
• The dark arts of manipulating “vanity metrics”—and the unsexy metric that powers the richest podcasters you’ve never heard of
• The real reason brands, personalities, and podcasts are eaten alive by culture wars—plus, a proven way to future-proof your own show (even if you’re a nobody now)
• How to profit from “performative outrage” (Kid Rock edition)—without ever getting burned or hijacked by poser mobs or fake boycotts!
• The brutally honest script for handling haters, outrage mobs, and trolls—just say this once and watch the entire mob melt away in silence
• Why platform-hopping is suicide for podcasters—and the dirty secret about “rented land” that defines who wins and who gets wiped out overnight
• The hidden formula for making your show legendary—not just a flash in the pan. (Hint: It’s despised by wannabe celebrities and algorithm chasers.)
• What to do the instant the “hot take industrial complex” comes for YOUR show (Don’t panic! Steal this 3-step crisis playbook instead)
• How to use “storm protocol” to turn controversy into cash and power—while your competition flails and cowers under Twitter dogpiles
• The irresistible storytelling trick that lets your audience see your greatness (no humblebragging or awkward “Do You Know Who I Am?” rants required)
• Why “Go Woke Go Broke” is a gambler’s lie—and the simple, ultra-controlling move that stops hidden-agenda mobs from sabotaging your future on their terms

Episode Timestamps

• [00:01:05] Why outrage—and not genuine belief—drives today’s biggest social media controversies (including brands like Cracker Barrel, Target, and Bud Light)
• [00:03:26] The untold story of a podcasting conference that lost its core audience chasing short-term profits—and what every podcaster must learn from it
• [00:06:32] The myth of “owning your audience”: Why building your podcast on rented platforms can destroy your career overnight (feat. YouTube horror stories)
• [00:09:09] “Dance with the one that brung ya”—How chasing trends almost always leads to losing your die-hard fans
• [00:11:50] The dark side of podcast sponsorships: Why saying yes to easy money (pills, potions, and crypto) might destroy your brand for good
• [00:14:02] Kid Rock’s performative outrage and the secret reality behind viral boycotts that listeners never see
• [00:17:12] Why controversy is a tax on clarity—and how embracing community over clicks is your unfair advantage as a podcaster

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