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Cup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence
In this episode, we dive into a detailed review of the game Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game's growth trajectory, retention rates, and how it compares to other titles in the market.
Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in game advertising. Our conversation also touches on the importance of testing different ad creatives!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/lIaP8MJ5Dms
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:20 Game Performance Metrics
06:01 Gameplay Mechanics and Features
12:01 Monetization Strategies
17:56 Comparative Analysis with Other Games
22:17 Game Design Insights and Comparisons
24:01 Monetization Strategies and Revenue Estimations
26:50 User Engagement and Ad Revenue Dynamics
29:57 Skill Randomization and Gameplay Mechanics
33:54 User Acquisition and Marketing Tactics
42:18 Exploring Game Mechanics and User Engagement
48:30 Advertising Strategies in Mobile Gaming
55:00 Creatives
59:50 Evaluating Game Features and Monetization Strategies
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Cub Heroes is a hybrid casual game that combines various gameplay elements.
The game has shown gradual growth since its soft launch in February 2024.
Retention rates are crucial for monetization, with day 30 and day 90 metrics being particularly important.
Monetization strategies include a mix of in-app purchases and ad revenue.
The game employs a unique skill randomizer mechanic that affects gameplay.
User experience is impacted by the frequency and timing of ads during gameplay.
Comparative analysis with other games reveals strengths and weaknesses in retention and monetization.
The hosts predict future trends in the gaming market based on current performance metrics.
Engagement mechanics are essential for retaining players in hybrid casual games.
The conversation highlights the importance of understanding user behavior in mobile gaming. Decoys can significantly enhance player motivation and engagement.
Ad monetization strategies are evolving with more rewarded ads per session.
Skill randomizers play a crucial role in gameplay and ad exposure.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
View all episodes
By Lancaric.me
5
33 ratings
In this episode, we dive into a detailed review of the game Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game's growth trajectory, retention rates, and how it compares to other titles in the market.
Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in game advertising. Our conversation also touches on the importance of testing different ad creatives!
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/lIaP8MJ5Dms
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:20 Game Performance Metrics
06:01 Gameplay Mechanics and Features
12:01 Monetization Strategies
17:56 Comparative Analysis with Other Games
22:17 Game Design Insights and Comparisons
24:01 Monetization Strategies and Revenue Estimations
26:50 User Engagement and Ad Revenue Dynamics
29:57 Skill Randomization and Gameplay Mechanics
33:54 User Acquisition and Marketing Tactics
42:18 Exploring Game Mechanics and User Engagement
48:30 Advertising Strategies in Mobile Gaming
55:00 Creatives
59:50 Evaluating Game Features and Monetization Strategies
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Cub Heroes is a hybrid casual game that combines various gameplay elements.
The game has shown gradual growth since its soft launch in February 2024.
Retention rates are crucial for monetization, with day 30 and day 90 metrics being particularly important.
Monetization strategies include a mix of in-app purchases and ad revenue.
The game employs a unique skill randomizer mechanic that affects gameplay.
User experience is impacted by the frequency and timing of ads during gameplay.
Comparative analysis with other games reveals strengths and weaknesses in retention and monetization.
The hosts predict future trends in the gaming market based on current performance metrics.
Engagement mechanics are essential for retaining players in hybrid casual games.
The conversation highlights the importance of understanding user behavior in mobile gaming. Decoys can significantly enhance player motivation and engagement.
Ad monetization strategies are evolving with more rewarded ads per session.
Skill randomizers play a crucial role in gameplay and ad exposure.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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