In this episode, Steve Fretzin and Dan Callahan discuss:

• Running a business, not just practicing law. 
• Starting a PI law firm and the changing industry. 
• Preparation without delays in litigation and marketing. 
• Outside the box thinking. 
• Additional work around existing clients and relationships. 

Key Takeaways:

• There is always going to be growing pains, no matter how you do it - you just have to do it. 
• Your name has to come to mind. Get your name out there however you can - writing, speaking, press conferences, press releases, etc. 
• Lawyers spend a lot of time marketing to get a new client, and not enough time to secure the relationship with an existing client - you really need to communicate often and thoroughly with your existing clients about the status of their matters, because they then will refer you to their friends and colleagues.
• Have referral fee agreements with other attorneys that you trust who practice areas of law that you don’t specialize in. 

"You can't hide under a rock. You got to let people know where you are." —  Dan Callahan

Connect with Dan Callahan:  

Website: https://callahanconsulting.com/

Website: https://www.callahan-law.com/

LinkedIn: https://www.linkedin.com/in/callahandaniel/

Facebook: https://www.facebook.com/dancallahanconsulting/

Instagram: https://www.instagram.com/dancallahanconsulting/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.