CASE STUDIES

Daniel O’Donnal | How He Bootstrapped Saela Pest Control from Scratch to a Nine-Figure Exit


Listen Later

In this episode, Casey sits down with Daniel O’Donnal, Owner of Saela Pest Control, for a deeply human conversation on leadership, identity, and what it means to build something meant to last. From bootstrapping a business from scratch to a nine-figure exit, Daniel reflects on 17 years of grit, partnership, and the belief that real success is measured by the lives you impact, not just the profits you earn.


He shares lessons learned from his partners, Andrew and Blaine Richardson, and the moments that nearly broke them; going without paychecks, homes on the line, and the humility of starting over. But the heart of this episode is not the sale; it is the story behind it. Daniel opens up about faith, mentorship, and adoption, and how the calling to expand his family changed everything he thought he knew about love, leadership, and capacity.


This conversation explores what happens after the win, how to reframe identity beyond achievement, and why the best leaders make others believe in themselves first. A powerful reflection for entrepreneurs seeking meaning beyond the scoreboard.


00:00 | House fire and adoption: when life interrupts

01:19 | Why Daniel originally said no to this interview

02:35 | The early years of Saela and a 17-year timeline

04:22 | Building for legacy, not for sale

05:33 | Why they sold: timing, mission, and stewardship

07:00 | Choosing the right buyer and honoring employees

09:19 | The emotional cost of stepping away

10:59 | Identity crisis after the exit

13:01 | Casey’s own journey through leaving a company

18:06 | Reframing self-worth and learning to slow down

20:15 | Daniel’s upbringing in Mexico, Guatemala, and Texas

21:17 | Mission to Brazil and meeting Andrew Richardson

22:55 | The power of mentorship and certainty

28:08 | One phone call that changed Daniel’s life forever

32:08 | Leadership through belief: Andrew’s lasting impact

35:12 | Parallel paths: Casey and Daniel’s early career struggles

37:49 | Business as a spiritual game

39:50 | The leadership question that shifts everything

42:21 | Excellence, culture, and disproportionate rewards

43:55 | Bootstrapping: no outside capital, all-in growth

44:46 | Raising four kids while building a business

46:40 | Why they adopted: a spiritual nudge and a leap of faith

50:22 | Meeting the girls — and becoming a family of eight

53:42 | Angie’s selfless act and the reality of adoption

55:13 | The hardest year of their family’s life

56:39 | Beauty through struggle: what people don’t see

57:49 | Casey’s own adoption story and shared lessons

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

CASE STUDIESBy Casey Baugh

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

189 ratings


More shows like CASE STUDIES

View all
Better Than Happy by Jody Moore

Better Than Happy

5,674 Listeners

BYU Speeches by BYU Speeches

BYU Speeches

1,466 Listeners

Leading Saints Podcast by Leading Saints

Leading Saints Podcast

1,232 Listeners

Faith Matters by Faith Matters Foundation

Faith Matters

1,733 Listeners

All In by LDS Living

All In

6,488 Listeners

Mint Arrow Messages by PodcastOne

Mint Arrow Messages

1,572 Listeners

Don't Miss This Study by Emily Freeman & David Butler

Don't Miss This Study

3,620 Listeners

Church News by Church News

Church News

916 Listeners

Unshaken Saints by Jared Halverson

Unshaken Saints

2,635 Listeners

followHIM by Hank Smith & John Bytheway

followHIM

10,651 Listeners

Come Back Podcast by Ashly Stone

Come Back Podcast

1,573 Listeners

Let’s Get Real with Stephen Jones by letsgetrealwithstephenjones

Let’s Get Real with Stephen Jones

209 Listeners

Temples and Covenants by BYU Speeches

Temples and Covenants

137 Listeners

The Lizzy Jensen Show by Lizzy Jensen

The Lizzy Jensen Show

173 Listeners

Two Point Conversion with BYU Football: A Gospel Discussion Podcast by BYUradio

Two Point Conversion with BYU Football: A Gospel Discussion Podcast

181 Listeners