Add To Cart: Australia’s eCommerce Show

Danny Lattouf from The General Store | Checkout #383


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In this episode of Add To Cart, we checkout Danny Lattouf,  partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore.  


Links from the episode:

The General Store

Creating The Ultimate Physical Store Experience with Danny Lattouf | #376


Questions answered in the podcast:


  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 


About your host: Nathan Bush from Add to Cart 


Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


About your co-host: Danny Lattouf from The General Store


Danny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.


You can contact Danny at LinkedIn


Please contact us if you: 


  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better


Email [email protected] We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you th

SMS us to request a guest!

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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