Today's guest is David Greenfeld, founder of the plant-based popsicle company Dream Pops. David is a student of successful entrepreneurs and takes a very academic approach to grow as an individual as well as a business owner. For instance, when he was starting out his professional journey, he figured it would be a good idea to have a grasp of finance, so he went into investment banking. And concurrently with banking, he was on the lookout for markets with untapped potential. He eventually found one in popsicles, but to say the rest is history would be to ignore the persistence and clever series of pivots that led him to create a national brand.

Listen in as we cover everything from why there are no overnight success stories in business, why Dream Pops will not be the brand that relies heavily on celebrity partnerships, and why entrepreneurship is a sport.