In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links.

Links mentioned in this episode:

Dawn’s slideshares on Passage Based Indexing and Zipf's law

https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think

https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson

Reach Dawn at Bertey.com or on Twitter

https://bertey.com/

https://twitter.com/dawnieando

This episode corresponds with newsletter episode 222:

https://mariehaynes.com/newsletter/episode-222-light-version/

Past episodes

https://Mariehaynes.com/seo-newsletter/seo-podcast

Contact MHC

https://Mariehaynes.com/contact

Book on Unnatural Links and Manual Action Removal

https://Mariehaynes.com/product/unnatural-links-book

Quality Raters Book

https://Mariehaynes.com/product/quality-raters-guidelines

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc

Subscribe to the newsletter: https://Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes