Most stories in the media, at least when it comes to celebrities, don't just happen. When you see somebody "famous" getting positive coverage on big media, there's a good chance it happened because a publicist (or even the person himself) asked for it.

When it comes to getting attention for yourself, your podcast, and the business behind your podcast, you need to let people know the kind of attention you want.

The same is true for your reputation. A good reputation doesn't just happen – you have to let people know the type of reputation you want, then act accordingly.

What do you want your listeners to know about you? How can you let podcast listeners know these things within the podcasts you're doing? That's the subject of this episode.

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