Daybreak

The introduction of the contraceptive pill in the 1960s was one of the most significant events in the history of human society. It still left the burden of birth control largely on women.

Now, however, things are changing. The demand for male contraceptives is on the rise. Last week, in a major breakthrough, the Indian Council of Medical Research (ICMR) finished clinical trials for the world's first injectable male contraceptive. The trial proved that it is safe and highly effective without any serious side effects.

But why have big pharmaceutical companies not paid enough attention to the research on male contraceptives for all these years?

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Delivery partners who work for Swiggy or Zomato are paid per order. The fee which includes variables like base fee, surcharge, etc, depends on how many kilometres they’ve travelled from pickup to delivery destination. These payments though, are never consistent and gig workers, who make our lives so convenient, struggle with earning a stable income. 

So when Zomato says on their bill under the delivery partner fee, ‘fully goes to them for their time and effort,’ we appreciate it thinking the money we’ve paid has gone to the delivery partner.

Except, it doesn’t.

Tune in.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

According to latest numbers, Ola Electric, the leader of two-wheeler EVs in India, is losing market share—from 40 per cent in July to just 29 per cent in September. Bajaj Auto, meanwhile, has gained the most market share. It started with just a 4% share in April and now it has gone up to 11%. 

Ola Electric maybe doing much better with more than 250,000 scooters sold so far but the discontent regarding its after sales services is getting louder. Bajaj, on the other hand, has had a more sustainable growth trajectory and it has a lot to do with its service first approach. 

Plus, there’s one more thing that Bajaj has going for it that Ola Electric doesn't—the power of nostalgia. In 2020, it brought out its iconic Chetak scooter out of an early retirement in an all-new, high-tech, electric avatar.

How far can nostalgia and focus on service take Bajaj in the two-wheeler EV market?

Tune in.

(With script inputs from Diksha Munjal)

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Two days ago, on Tuesday, India’s most famous edtech was in the news again. Byju’s Chief Financial Officer (CFO) Ajay Goyal quit the edtech barely  6 months after joining. It had taken Byju’s 16 months to find Goyal after its previous CFO PV Rao quit in December 2021 .

Goyal was hired only in April this year and had a tough task cut out for him: to help improve the company’s financial compliance is what Byju’s has been in a lot of trouble for. Goyal was to finalize the FY22 accounts and and issue the audited accounts as soon as possible. A little more than a week ago, we also heard news that Byju’s was expected to file the long-awaited financial results for FY22 later that week. But more than 10 days later there is no sign of the financials. Instead the edtech’s CFO who was incharge of getting those financials out has quit.

Thankfully though, in its statement, Byju's said that Goyal will complete work on Byju’s audited FY 22 financial statement before leaving, which means, that the FYY 22 financials will be out sooner than later. So in today's episode we take you back to the edtech's botched up FY 2021 financials so you know what to look out for in the next one.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On October 14, a Saturday, Disney Hotstar set a world record: it saw the highest number of simultaneous viewers tune in for any format of cricket ever. The ICC World Cup match between India and Pakistan was streaming and it drew in 35 million viewers.

A week later, on Sunday, it broke that record too with the India-New Zealand match when 43 million viewers tuned in. The timing of this couldn't be better for the OTT giant which lost 21 million subscribers since last year when it lost the rights to IPL. Ever since Disney Hotstar executives in India were on a mission to prove to their California headquarters that its OTT business in India could be turned around.

But just a day later after hitting 43 million viewers, on October 23, Bloomberg reported Walt Disney may sell a controlling stake in the Disney Star business to Reliance Industries. While nothing about the deal is final yet, it does make one wonder about the timing of it all.

What is in this deal for Reliance and more importantly is it enough for Disney to hold on to Hotstar for now?

Tune in to find out.

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

It's going to be a year since the Reserve Bank of India launched its very own Central Bank Digital Currency or CBDC. In fact, just a few days ago, RBI governor Shaktikanta Das, who has been leading India’s transition into digital payments while speaking at an IMF event touted CBDC, popularly known as the e-rupee, as the currency of the future.

Banks, and tech experts have said that it is an innovation that can drive financial inclusion, help digitise India’s economy, and simplify cross-border trade. After the launch, the RBI's aim was to hit 1 million retail CBDC transactions per day by December 2023.

But now, just a little more than a month away from the deadline, CBDC is lagging far behind its goal with just 10,000–18,000 retail transactions a day.

Is the e-rupee ready to be the currency of the future yet?

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer. 

Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies. 

But how is the over-hundred years old company planning to reinvent? 

Tune in.

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

BNPL (Buy Now Pay Later) is becoming popular in India because it offers short-term financing options, financial flexibility, affordability, and smaller credit lines. In fact, the BNPL market expected to reach $35–40 billion by 2026 from $3.5–4 billion in 2021.

But unlike credit cards, BNPL services lack security and many customers are left vulnerable to vishing (voice phising) scams. Most of them are via Olamoney and Mobikwik ZIP. Meanwhile, more than two-thirds of cybercrimes in India are now online and vishing scams account for 5.3% of such crimes.

To make matters worse, there is little recourse for defrauded BNPL customers because proper consumer-protection guidelines are not in place.  And even though they were scammed, many of them are being forced to clear their dues for transactions they never made.

Tune in.

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

In March this year, the world's largest coffeehouse chain, Starbucks, finally crossed the Rs 1,000-crore rupee revenue mark in India for the first time. So far, it has 350 outlets in India. Now, carrying a cup of Starbucks around has almost become like a lifestyle statement.

In many ways, Starbucks entered the Indian market with a huge advantage because India's undisputed coffee leader, Cafe Coffee Day (CCD), was already declining at the time.

But while Starbucks is looking at the bigger picture and hasn't managed to become profitable yet, an Indian coffee startup, Third Wave, has entered the scene and is giving the global coffee giant a run for its money.

Tune in.

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

Beets are a superfood today. Tomorrow it’ll be lemons. The internet is rife with misinformation especially about food and health related stuff. There are hundreds of influencers on your feed telling you what’s good for you.

But who’s telling you what’s bad and what doesn’t work?  Maybe a keto diet worked for your friend but not for you. Take Dr Cyriac Abby Philips who goes by The Liver Doc on X or Twitter. Recently, he claimed there is no point in taking multivitamins.

He is a de-influencer and there are many like him who work towards breaking down myths. Often they’re faced with legal action and threats, yet most of them continue their work.

But what is really fuelling de-influencers?

Tune in.

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Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories