Q4 in the ecommerce world is a period of intense competition, especially on the Amazon marketplace. With increased sales opportunities, it's also the time where brands face a heightened risk of attacks from competitors using black hat tactics. From fake negative reviews to counterfeit claims, businesses need to be vigilant against these unscrupulous strategies that can damage their reputation and sales. In this episode, Chris and Leah dive deep into the current landscape of these attacks, the importance of reporting, and the nuances of dealing with Amazon's systems and support teams.