Prime Day can make or break a brand’s summer sales momentum, but too many sellers wait until the last minute to deal with compliance issues, account health risks, and listing vulnerabilities.

In this episode, Chris McCabe and Leah McHugh break down the biggest mistakes Amazon sellers are making right now ahead of Prime Day 2026

Is your Amazon business actually sellable? In this episode, Chris McCabe sits down with Stephanie Khalikyar of Uncapped to expose the hard truths about what sophisticated buyers are actually looking for in 2026.

Stephanie breaks down why "8-figure sellers" are often less profitable than boutique brands and explains the "Who, Not How" framework for scaling without burning out.

Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in 2026. The "Golden Era" of simply slapping a label on a generic product and watching the money roll in is officially over. With FBA fees rising 10% year-over-year and CPCs climbing steadily, many brands are finding their margins evaporated. Chris and Andrew pull back the curtain on why Amazon is shifting its focus toward the deeper supply chain and why the most successful sellers are actually moving their traffic off the platform.

Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.

Is the "Amazon Dream" dying for small sellers? In this episode, Chris McCabe sits down with Jed Rawson, CEO of Pirawna and Uptick, to discuss the brutal reality of the 2026 Amazon marketplace and the strategies that separate the winners from the losers.

The era of "set it and forget it" on Amazon is over. As margins shrink and complexity grows, many sellers are falling into analysis paralysis, stuck waiting for the perfect data point while their competitors seize market share. In this episode, Chris McCabe sits down with Jeff Cohen, Chief Business Development Officer at Skai and former Principal Tech Evangelist at Amazon, to discuss why sellers need to shift into a mindset that treats complexity as their greatest opportunity and how the "disappearing middle" of the market is leaving a void that can only be filled by brands willing to master advanced tools and strategies.

Is your Amazon business running on a "patchwork" of short-term strategies? In 2026, the margin for error on Amazon has never been thinner. Chris McCabe sits down with Cas Sanderson of Cartograph to break down the Amazon mistakes that quietly drain sales, waste ad spend, and put long-term growth at risk.

Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If you don't have a viable strategy for 2026, you're already behind the curve.

As black hat tactics evolve, sellers are finding it harder and harder to protect their listings.

In this episode, Chris McCabe sits down with Shane Barker of TraceFuse to pull back the curtain on the increasingly sophisticated world of Amazon review manipulation, and discuss what it actually takes to win a dispute in today’s high-stakes ecosystem.

Is your brand ready for the "Agentic AI" shopping revolution?

In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how agentic AI shopping, Amazon Rufus, and LLM-powered search are reshaping ecommerce. They discuss what this shift means for Amazon sellers, brands, and listing strategy, including how to stand out when AI models are choosing which products to recommend.