Seller Performance Solutions

Seller Performance Solutions

By Chris McCabeBusinessEntrepreneurship
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Seller Performance Solutions episodes

  • How to Audit Your Amazon PPC Before the Prime Day Rush

    Is your Amazon PPC structure ready for the biggest traffic spikes of 2026?

    In this episode, Chris McCabe sits down with Elizabeth Greene of Junglr to break down the most common PPC mistakes that drain seller budgets and explains why "setting up Prime Day campaigns" at the last minute is a recipe for disaster.

    Questions for Elizabeth? Reach out to her at https://junglr.com/

    21 min
  • How to Protect Your Amazon Account Before Prime Day 2026

    Prime Day can make or break a brand’s summer sales momentum, but too many sellers wait until the last minute to deal with compliance issues, account health risks, and listing vulnerabilities.

    In this episode, Chris McCabe and Leah McHugh break down the biggest mistakes Amazon sellers are making right now ahead of Prime Day 2026

    12 min
  • The Biggest Mistakes Amazon Sellers Make Before Selling Their Brand

    Is your Amazon business actually sellable? In this episode, Chris McCabe sits down with Stephanie Khalikyar of Uncapped to expose the hard truths about what sophisticated buyers are actually looking for in 2026.

    Stephanie breaks down why "8-figure sellers" are often less profitable than boutique brands and explains the "Who, Not How" framework for scaling without burning out.

    18 min
  • Why Amazon Brands Must Go Omnichannel in 2026

    Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in 2026. The "Golden Era" of simply slapping a label on a generic product and watching the money roll in is officially over. With FBA fees rising 10% year-over-year and CPCs climbing steadily, many brands are finding their margins evaporated. Chris and Andrew pull back the curtain on why Amazon is shifting its focus toward the deeper supply chain and why the most successful sellers are actually moving their traffic off the platform.

    16 min
  • How to Use Amazon Marketing Cloud to Maximize Customer Lifetime Value

    Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.

    21 min
  • How Brands Can Still Win Big on Amazon with Jed Rawson

    Is the "Amazon Dream" dying for small sellers? In this episode, Chris McCabe sits down with Jed Rawson, CEO of Pirawna and Uptick, to discuss the brutal reality of the 2026 Amazon marketplace and the strategies that separate the winners from the losers.

    20 min
  • Why Your Amazon Competitors Are Moving Faster Than You with Jeff Cohen

    The era of "set it and forget it" on Amazon is over. As margins shrink and complexity grows, many sellers are falling into analysis paralysis, stuck waiting for the perfect data point while their competitors seize market share. In this episode, Chris McCabe sits down with Jeff Cohen, Chief Business Development Officer at Skai and former Principal Tech Evangelist at Amazon, to discuss why sellers need to shift into a mindset that treats complexity as their greatest opportunity and how the "disappearing middle" of the market is leaving a void that can only be filled by brands willing to master advanced tools and strategies.

    29 min
  • Stop Burning Your Amazon Ad Budget with Cas Sanderson

    Is your Amazon business running on a "patchwork" of short-term strategies? In 2026, the margin for error on Amazon has never been thinner. Chris McCabe sits down with Cas Sanderson of Cartograph to break down the Amazon mistakes that quietly drain sales, waste ad spend, and put long-term growth at risk.

    20 min
  • What Amazon Sellers Must Do to Survive in 2026

    Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If you don't have a viable strategy for 2026, you're already behind the curve.

    15 min
  • Fighting Fake Reviews on Amazon with Shane Barker

    As black hat tactics evolve, sellers are finding it harder and harder to protect their listings.

    In this episode, Chris McCabe sits down with Shane Barker of TraceFuse to pull back the curtain on the increasingly sophisticated world of Amazon review manipulation, and discuss what it actually takes to win a dispute in today’s high-stakes ecosystem.

    20 min

About Seller Performance Solutions

From the publisher's feed

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.

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