Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in 2026. The "Golden Era" of simply slapping a label on a generic product and watching the money roll in is officially over. With FBA fees rising 10% year-over-year and CPCs climbing steadily, many brands are finding their margins evaporated. Chris and Andrew pull back the curtain on why Amazon is shifting its focus toward the deeper supply chain and why the most successful sellers are actually moving their traffic off the platform.