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Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.
By Chris McCabe5
22 ratings
Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.

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