Seller Performance Solutions

Is your brand ready for the "Agentic AI" shopping revolution?

In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how agentic AI shopping, Amazon Rufus, and LLM-powered search are reshaping ecommerce. They discuss what this shift means for Amazon sellers, brands, and listing strategy, including how to stand out when AI models are choosing which products to recommend.

Are you getting "mush" back from Amazon Seller Support? In this episode, Chris McCabe and Leah McHugh dive deep into the current state of Amazon Seller Performance as they prepare for the 2026 Prosper Show and MDS Inspire. The landscape has changed: Account Health leadership is shifting, and the escalation strategies of the past are being replaced by AI-driven decision trees. Chris and Leah break down why your current appeal strategy might be failing and what you need to change before your next submission.

Is your Amazon brand being managed by an expert, or a $2,000-a-month "ghost" agency? if you’re paying pennies for account management, you’re likely getting exactly what you paid for.

In this episode, Chris McCabe sits down with Andrew Morgans of ⁨Marknology⁩ to discuss the trend of agencies slashing retainers to stay alive, the reality of offshore outsourcing, and why brands are finally hitting a "come to mama" moment with their in-house teams.

Think you know Amazon’s rules? Think again. In this episode, Chris McCabe and Leah McHugh break down the surprising results of Leah’s recent Amazon Policy Quiz. If you’re a brand owner or high-volume seller, the data is alarming: even experienced sellers are failing critical compliance questions that lead to immediate account suspension.

Is Amazon product search dead? Are keywords obsolete? Is AI about to rewrite the rules of eCommerce overnight? In this episode, Chris McCabe sits down with Bradley Sutton of Helium10 to break down the truth behind Amazon’s AI-powered search assistant, Rufus, and what the data actually shows.

Most sellers think they’re playing a "cat and mouse" game with Amazon’s TOS, but many times they're actually playing with federal law.

In this episode, Chris McCabe sits down with Andrew Smith of Swapt to unpack one of the hottest and most misunderstood topics in eCommerce right now: how brands can encourage repeat purchases, improve customer education, and build long-term growth without crossing compliance lines.

Questions for Andrew? Reach out at https://swaptqr.com/ or reach out to him directly at [email protected]

Join us in NYC on Thursday, Feb 12 for an in-person, hands-on meetup built for serious brand owners navigating tighter enforcement and intensifying competition. See Andrew Swapt LIVE for his session on "How to Increase Customer Loyalty on Amazon." Tickets + details: https://luma.com/bgw413hl

Amazon enforcement is getting stricter, and a lot of sellers are still getting tripped up by the same avoidable compliance gaps. In this episode, Chris McCabe and Leah McHugh talk about what’s actually causing suspensions right now, why “longer appeals” often backfire, and how the rise of AI-generated advice is leading sellers to submit misinformation (including completely made-up “laws”) into cases.

Are you losing thousands in daily revenue due to an Amazon ASIN deactivation? In this episode, Chris and Leah dive into the "compliance trenches" to discuss why so many Amazon sellers are failing their appeals in early 2026, breaking down the most expensive mistakes sellers make when hit with restricted product flags or safety concerns.

Is ChatGPT helping or hurting your Amazon appeal? Many sellers are now using AI tools to scrape the web for information on how to handle specific ASIN takedowns or account suspensions. They treat ChatGPT like a crystal ball, asking it to predict the viability of an appeal. In this episode, Chris McCabe breaks down this alarming trend of Amazon sellers outsourcing their judgment to ChatGPT and then acting surprised when Amazon sends back a boilerplate denial. AI tools scrape the internet. The internet is full of confused sellers, failed appeals, and bad assumptions. If you base your strategy on that, you’re stacking the deck against yourself.

Is your Amazon Account Health strategy simply "waiting it out"? In this episode, Chris McCabe exposes the dangerous reality of the "180-Day Roll-Off" strategy. Many sellers believe that if they ignore a violation for six months, it simply vanishes. The truth? That violation is likely sitting dormant in your history, ready to trigger a suspension the moment a new complaint comes in. We are seeing Amazon teams pull data from as far back as 2023 to justify suspensions today. If you are sitting on your hands or clicking "Acknowledge" just to clear your dashboard, you are painting a target on your back.