AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations.

In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.

In this episode, Chris McCabe and Leah McHugh dive deep into the tangled web of Amazon's seller support system. They discuss the alarming regularity with which Amazon representatives acknowledge issues without having the means or access to resolve them. They highlight the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications.

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.

In this episode, Chris McCabe & Leah McHugh discuss the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications. They delve into strategies for effective escalation, the dangers of falsifying compliance documentation, and why early intervention in compliance matters is crucial.

Navigating Amazon's New Reimbursement Policy Changes

In this episode, Chris McCabe (ecommerceChris) and Yoni Mazor (GETIDA) delve into the significant changes to Amazon's reimbursement policy set to take effect on March 10th. The shift from reimbursement based on retail price to manufacturing cost for lost or damaged inventory has huge financial impacts for sellers. Sellers need strategies to mitigate substantial revenue losses and increased financial pressures. These changes also mean that sensitive product cost information must be shared with Amazon.

00:00 Introduction

00:29 Reimbursement Policy Changes Overview

01:44 Detailed Explanation of Policy Changes

03:17 Mathematical Impact on Sellers

04:22 Strategic Adjustments for Sellers

08:12 Amazon's Broader Cost Restructuring

12:45 Final Thoughts and Recommendations

Amazon sellers, are you prepared for the challenges of 2025? In this episode of Seller Performance Solutions, Chris McCabe of ecommerceChris talks with Eva Hart from Jungle Scout about the key financial hurdles facing sellers today. Discover how inflation, rising costs, and increased competition impact your bottom line—and learn actionable strategies to navigate these challenges. Gear up for Q1 or plan for long-term success.

In this episode of Seller Performance Solutions, Chris McCabe and Leah McHugh dive into the latest compliance trends affecting Amazon sellers. They explore GS1 barcode issues, misaligned brand names, and the growing challenges with Amazon’s automation-driven review processes. The discussion highlights common pitfalls, such as reliance on inaccurate Amazon advice, the risks of faulty compliance documentation, and ineffective appeals. Leah shares insights on navigating stricter enforcement, particularly around product compliance and regulatory changes.

AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional.

In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenzo shares insider tips to help sellers navigate this new landscape.

They also dive into strategies for cutting rising ad costs, including creative approaches with TikTok and DSP, and discuss why 2025 could bring fresh opportunities for those who master AI-driven SEO and PPC. Whether you're scaling a brand or just staying afloat, this episode delivers actionable insights to future-proof your business.

Q4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn’t be higher.

In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to managing last-minute pricing adjustments, Adam shares his expert insights on keeping campaigns running strong during Black Friday, Cyber Monday, and beyond.

As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce.

In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how TikTok's unique, authenticity-focused platform can open new doors for your Amazon brand, sharing strategies for using TikTok Shop to connect with engaged audiences, drive brand awareness, and direct more traffic to Amazon listings.

Amazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning ahead, optimizing hero images, and leveraging A+ content to capture attention and increase conversions.