Things look good on the surface.. sales are up, listings are live, ads are running. But when you check the numbers, you’re barely breaking even. Or worse, losing money.

In this episode, Chris McCabe talks with Jay Lagarde from eComEngine about why profitability on Amazon has gotten so much harder and what you can actually do about it. They cover everything from rising fees and ad spend to the risks of shortcuts, staff turnover, and chasing the wrong metrics.