Dear FoundHer...Real Founder Stories for Women Small Business Owners

As retirement age gets pushed back later and later, and life expectancy continues to expand, women 40 and older are looking to make the most of the next season of their lives by resuming or beginning new vocations and fulfilling deferred dreams.

Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.

Key Takeaways:

• Building a platform or business doesn't always require a detailed business plan. Sometimes, it can evolve organically based on the needs and interests of the community.
• Patience is key when building a platform or business. It takes time to see results and to pivot when necessary.
• It's important to listen to the community and adapt accordingly. By understanding their needs and desires, you can create a platform that truly serves them.
• Creating a sense of community is crucial, both online and offline. Providing opportunities for connection, support, and collaboration can greatly enhance the experience for members.

Quotes:

• “I think women over 40, we're kind of the most boring diversity issue right now. No one really wants to tackle age, and no one wants to tackle women in menopause. It's not sexy.” (16:47 | Nada)
• “I might need to work until I'm 70. Retirement age is changing; we're living longer. That means we have to have more money to last us longer in retirement. So we have to start to tackle these things for working women and non-working women in this midlife stage.” (20:24 | Nada)
• “If we can teach women in this demographic in this stage of life, if we can give them the tools they need to go out and do the things they're each respectively called to do, half the world's problems will be taken care of. This isn't a time to be stepping back, it's a time to be stepping up.” (24:08 | Nada)
• “It may have looked like I was living the dream, but just be really clear about what that dream looks like.” (43:12 | Nada)
• “Just start. By the time you iterate for all the changes that you will need to make, because it's usually not exactly what you, when you started, it usually doesn't end up being exactly what it was in the beginning, right? You need to make room for all those iterations. You will have moved the needle so much just by starting. You will surprise yourself.” (47:57 | Nada)

Connect with Nada Jones:

Instagram: https://www.instagram.com/thisislibertyroad/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

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Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts:

• Resource Allocation
• Maintaining Focus
• Time Management
• Quality Control
• Setting Boundaries
• Opportunity Costs
• Respect for Your Vision
• Delegation and Collaboration
• The need to protect yourself

Do you have a hard time saying no? We want to hear your stories. The power of saying "no" as an entrepreneur or business owner lies in your ability to prioritize, focus, and protect your resources and vision. It's not about being negative; rather, it's about being strategic and intentional in your decisions to maximize your chances of long-term success and fulfillment.

DON'T FORGET: Grab the full list of 30+ Ideas for Simple Partnerships here from last week.

Put your brand in front of thousands of potential new customers.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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“I came up with this concept to change the way that people thought about underwear.” Joanna Griffiths, founder and president of Knix, created a billion dollar category within the intimate apparel industry when she designed leak-proof period underwear.

Joanna's commitment to designing products for genuine bodies and real-life situations led to incredible success for a brand that champions diversity and inclusivity. Through comprehensive research and testing, she developed high-quality, comfortable period underwear tailored to authentic needs. Beyond product development, Joanna’s intuition guided pivotal business choices, including her fundraising approaches and her decision to part ways with retail partners who didn't align with Knix's core values.

Joanna’s story is both enlightening and raw. Unlike many polished tales of entrepreneurship, she honestly shares challenges she faced, dispelling the misconception that business success happens instantaneously.

Key Takeaways:

• When you have to make a decision that's going to impact your business, good or bad, you have to trust your instinct. 
• Believe in yourself and set your own parameters. It's your company and your rules, so set them. 
• Find a tribe of female founders that are going through it, too.

Quotes:

• “I look back and there were certain moments and I have distinct memories of moments where I should have said something back, like something so rude was said to me that I should have walked out and I didn't. And I wish I had, because when you just sit there and you eat it and you accept it, I know for sure that person has gone on to say bad things to multiple people, you know? Because they felt like it was totally appropriate.” (33:55 | Joanna)
• “I think you're nervous in the beginning to say no, because you're never sure if another opportunity is gonna come around. And one of the things that I've realized, like, you know, now being at this for a while and being a female founder for a while, is if we wanna see change, we all have to hold the power of no. And we have to reward the people who are good actors, and we have to say, fuck off to the ones that aren't.” (36:53 | Joanna) 

Connect with Joanna Griffiths:

Instagram: https://www.instagram.com/joannaknix/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.

Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.

Grab the full list of 30+ Ideas for Simple Partnerships here.

IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONS

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships.

Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing. 

From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happen. And usually, when they happen, they lead to more things happening and eventually bigger things happening.  

You can build, grow and scale a 7-figure brand upon the foundation of collaborative partnerships. In today's epiossde you'll hear Lindsay share:

1. How she used partnerships when building Bump Club and Beyond.
2. How she's using partnerships to build Dear FoundHer...
3. Best practices when it comes to finding partners and creating partnerships that work.

Tomorrow Lindsay will share 30+ ideas for you to partner with others to grow and ignite your brand.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable e-book outlining all of the ideas Lindsay will be sharing.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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From a simple idea to a $200 million brand, Missy Tannen, the product visionary behind Boll and Branch went from being a teacher, then a stay-at-home Mom, to co-founding the ethical and sustainable bedding direct-to-consumer powerhouse brand.

Join Lindsay Pinchuk in today's episode as she chats with Missy, unraveling the captivating story of how she, alongside her husband Scott, created a household sensation. With humble beginnings, limited resources, and a commitment to honesty and transparency, they constructed a brand marked by superior quality and a crystal-clear supply chain. The cornerstone of their success? Valuing every individual, be it a partner, an employee, or a cherished customer.

Key Takeaways:

• Building a successful business requires a combination of passion, hard work, and a clear vision.
• Transparency and authenticity can be powerful tools in building a brand and attracting customers.
• Surrounding yourself with a diverse team that complements your strengths and weaknesses is crucial for success.
• Overcoming obstacles and finding creative solutions is essential in the entrepreneurial journey.
• Seeking help and support from mentors, friends, and family can provide valuable guidance and assistance along the way.

Quotes:

• "We've been profitable since our second year, we'll hit close to 200 million by the end of this year. So I'm just so proud of what we've been able to do in 10 years." (00:34:17 | Missy Tannen)
• "Reach out for help, like what we were talking about before. Like I don't think anyone can do this on their own, even just for moral support and like mental health. But I think that there are so many people that you surround yourself with in life, whether it's your friends, your family, or mentors, or you know there's going to be people that you want to meet and find to give you advice." (44:05 | Missy Tannen)
•  “Being a mom of three daughters, I just want them to see that they can do anything they put their minds to. I just want them to know that they can do anything they want to do and do it with grace and kindness.(00:44:14 | Missy Tannen)

Connect with Missy Tannen:

Instagram: http://www.instagram.com/bollandbranch

Website: http://www.bollandbranch.com

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your Brand. This is a continuation of yesterday’s episode and a part 2—there was a lot of information I wanted you to have a minute to digest it and to get started. PLUS, I wanted to give you a chance to do your homework from yesterday....have you shared your story yet?

Today I will continue to share with you 31 Actionable Steps that you can start taking TODAY to Ignite Your Brand. 

I grew that business to reach 3MM users per month across multiple platforms and generate 7-figures in revenue for six years straight. In this two part episode I’m sharing the basic strategies I used to build my first and now my second company.  I didn’t have a marketing budget and I started my community from scratch. I built this company through practical, cost effective organic marketing strategies. 

While there really is no blueprint for selling a business, I do hope that you can take these 31 steps and start them TODAY in order to Ignite Your Brand. 

Yesterday I shared Days 1-15, and today we will pick up where we left off. If you didn’t listen to part 1—you are going to want to do that as this episode will make much more sense if you do :) 

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Grab a downloadable checklist with all 31 Tips outlined just for you!

Grab my Engagement Checklist here!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.

In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches.  

You don’t need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month. 

Marketing your brand, business or company can feel like e a lot…why? Because it is. Especially if you’re a small business trying to juggle it all. 

But there are a few keys to success when marketing your brand: 

1. Put your community first….always. 
2. Put processes in place. Each of these steps we are outlining today will help you get to a place where you can have a regular action plan in the future. Memorialize your processes and stick to them.  
3. Just get started. Today is Day 1—follow these steps to get to a place where you have a plan moving forward. You have to start somewhere…and honestly, there is no better place than here and now.

Before you take any of these steps, you're going to want to identify your target customer and who you want to be in your brand’s community. Very clearly write out who they are—create an avatar for them. Most important, identify what their problems are and how you and your product/service/brand/company can solve them.  Lindsay talks more about how to do this in today's conversation.

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable checklist with all 31 Tips outlined just for you!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.

Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.

Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.

Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!

Key Takeaways:

• When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
• Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
• Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.

Quotes:

• "If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly) 
• “Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)

Connect with Molly Keyser:

Instagram: https://www.instagram.com/mollymkeyser

FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement

YouTube: https://www.youtube.com/mollykeyser

TikTok: https://vm.tiktok.com/TTPdpkYrqj/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Corinne, an entrepreneur whose story resonates with change, growth, and vision. Like many entrepreneurs, Corinne’s journey began when she left her corporate job in pursuit of her passion. By leveraging her skills and experience from her college education and her previous jobs, Corinne has grown her company, Grid and Glam, into a 7-figure business in just a few years, allowing her professional organizing services to reach households all over the country. 

In this episode, Corinne reveals the inner workings of her business and the evolution of her membership program. She explains how the program focuses on organizing different spaces in the home each month, providing members with step-by-step guidance and support. By using consumer research and social media, Corrine is able to provide her members with a program that grows with them over the years. But the key to the longevity of her success? Her team. Corinne’s story is truly a testament to the potential of later-life achievements that everyone needs to hear. 

Key Insights:

• Building a successful business requires a combination of intuition and market research. Grid and Glam’s success is a testament to this approach.
• Engaging with the audience and listening to their feedback is crucial for understanding their needs and continuously improving the business.
• Building a strong team is essential for scaling a business.
• Diversifying revenue streams and exploring new opportunities can help expand the business and cater to different target markets.

Quotes:

• "At the end of the year, you've got no more decluttering to do. You've got no more organizing to do ever again. All you have to do is maintain it." (20:57 | Corinne Morahan)
• "I'm always listening to my audience. What I'm reading, what they're posting on Facebook. I'm reading every email and comment that comes through." (27:13 | Corinne Morahan)
• "We've built in a lot of redundancies into the business, not too many because we don't want to be wasteful, but a lot of quality control." (00:34:55 | Corinne Morahan)

Connect with Corinne Morahan:

Instagram for Corrine: http://www.instagram.com/corinnemorahan

Grid and Glam Instagram: http://www.instagram.com/gridandglam

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.