Dear FoundHer...Real Founder Stories for Women Small Business Owners

“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.

Today’s top takeaways:

• Work on the business, not in the business, every single day.
• It’s okay to raise your rates in order to allow for more growth and attract the right clients.
• Set up your business in a way that enables it to eventually be self-sustaining.

Quotes

• “When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
• “You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey) 
• “There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)

Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:

Website | http://www.weekofthewebsite.com

Instagram | http://www.instagram.com/weekofthewebsite

Mallory’s Instagram | http://www.instagram.com/malloryulaszek

Kelsey’s Instagram | http://www.instagram.com/kelseysaurus

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more.

You'll hear Lindsay share:

• Important dates to note and tie into your content.
• How to create content that connects with your community through the month of June and into the summer. 
• 10 Ideas (there are actually many more than that) that you can use RIGHT NOW.
• PLUS---important reminders and best practices to use across your social media platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube and more.

Here is the post referenced in the episode about how to share your offer:  Here was the post I made about this. 

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground,” shares Heidi Zimmer, founder of Wild Rice Retreat. When Heidi had the first seed of an idea for her wellness retreat, many people discouraged her and told her that it would never work in the Midwest. Instead of letting naysayers deter her, she went on to raise $2 million through fundraising from 100% women investors, bringing her dream to life by founding the Midwest’s first all inclusive, adults-only wellness retreat right along Lake Superior. Since then, Wild Rice Retreat has received acclaim as a top destination retreat center in Condé Nast, Forbes, Harper’s Bazaar, Travel + Leisure, and Food & Wine.

Today’s top takeaways:

• Utilize the power of word of mouth, repeat customers, and partnerships to get people to talk about your business. 
• Stay really rooted in your decision making, always coming back to your original intention. 

Quotes

• “Stay really rooted in your decision making, always coming back to your original intention.” (43:17-43:42 | Heidi)
• “Figure out, if you have a seed of an idea, how are you going to grow it into a garden? You do that by not being afraid of how you are going to talk about it.” (43:52-44:04 | Heidi)
• “Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground. Make sure you’re coming at that conversation at that moment from a place of being rested and grounded.” (44:33-45:10 | Heidi)

Connect with Heidi Zimmer:

Instagram | http://www.instagram.com/heidi.kz

Instagram | http://www.instagram.com/wildriceretreat

Book A Stay | https://www.wildriceretreat.com/

Bring a Group/Team | https://www.wildriceretreat.com/corporate-retreat 

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Cheng, Annie Belanger and Ellen Chen to form a special purpose vehicle. By doing this, women of all ages and investor experience were able to come to the cap table with checks ranging from $5,000 to $50,000—ultimately raising Womaness $1MM—and the brand is still raising.  

Womaness aims to create a community full of inspired women who embrace menopositvity. This is a story I love because it is one rooted in what I believe is a brand’s greatest asset—their community. 

Connect with Sally Mueller:

Instagram | http://www.instagram.com/mywomaness

Website | https://womaness.com/

Please don't forget to leave a rating or review for Dear FoundHer... http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

When I first introduced you to Rachel Apfel Glass, Founder of GLOSSLAB in early 2022, there were only two GLOSSLAB locations in NYC. Today, there are over 20 spanning the New York Tri-State area, Texas, Florida and more.

GLOSSLAB has become a must-go destination for top names including: The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Minka Kelly, Neil Patrick Harris and PK Subban.

Rachel is the creator of GLOSSLABS, a membership-based nail studio. With an ethos of providing consumers with a clean, modern, and waterless alternative to their weekly manicure and pedicure services, in the rerun of this episode, Rachel shares how she went from idea to leaving her career in finance and expanding GLOSSLABS into new markets.

In this interview, Rachel shares how she bootstrapped her first two locations, tips for finding investors who believe in your vision, and how she manages motherhood and business growth. As for an update? Most recently, GLOSSLAB partnered with Joshua Coba, the co-founder of European Wax Center, as it eyes nationwide expansion. 

• What started as a self-funded venture has grown into several studios with more openings scheduled in D.C. and Miami. Rachel shares how to test your concept.
• Rachel and Lindsay take the mystery out of finances and share tips for raising money and finding investors that can offer more than just capital.
• The service industry was impacted the hardest by the pandemic; Rachel shares tips on pivoting and how GLOSSLABS sets new standards for the industry.
• The recurring revenue model appeals to many entrepreneurs, but there are hidden benefits like community and feedback that community members bring.
• Many founders, believe they have to choose between their 9to5 and their business; Rachel managed both by committing to doing three things a day to move her business forward and researching the competition.

If you like what you're hearing make sure you rate this podcast here: http://www.ratethispodcast.com/dearfoundher.

Connect with Rachel on Instagram and check out GLOSSLAB online and on Instagram.

For more from Lindsay Pinchuk, visit her website or follow her on Instagram.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Hosted on Acast. See acast.com/privacy for more information.

“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her accomplish one of her biggest goals: growing an audience on social media and boosting engagement. After applying Lindsay’s simple marketing tips for social media and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.

Any female founder who is focused on growing an audience and promoting your business can relate to this marketing challenge and can benefit from Lindsay's simple marketing tips.

Today’s top takeaways:

• Growing an audience on Instagram can’t be a chore. It has to be fun.
• It doesn’t matter if you knock it out of the park every time.
• Your relationship with any social media platform will ebb and flow. But the more you create content, the more you practice, the more it will stay top of mind and the better you will get at it.

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk:

Book a call with Lindsay: https://www.honeybook.com/widget/spolan_marketing_communications_199255/cf_id/639a079aa737b5002f3b7f82

Grab Lindsay's Instagram Challenge and Reels Cheat Sheet: https://view.flodesk.com/pages/64124c446ed2f85879bdb914

Rate this podcast: http://www.ratethispodcast.com/dearfoundher

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Use code FoundHer for 50% off your first month with HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“You’re a badass, and your hair is a manifestation of that,” says Amy Errett, founder of Madison Reed hair care brand. Amy is a serial entrepreneur, venture capitalist and social-mission visionary. Believing that women deserve more, not just in their hair color but in their lives, she founded the company in 2013, naming it after her daughter. 

Today’s top takeaways:

• Know that what you’re doing is different from what other people are doing
• Cultivate your employees and your team and it will return to you 1000-fold. 
• Listen to your customers and what they want.
• Define your culture before you create or ship a product; it’s not what you say it is, it’s what you build.
• As long as you know in your heart what is right, no one can sway you. 

Quotes

• “Every team goes through a maturation process. What makes a great team is pattern recognition–seeing the things that you've seen that you've learned through them that you're not going to let happen again. And the most important thing is it's finding a trust with teammates.” (15:14-15:38 | Amy)

• “The amount of gratitude you have equals the amount of happiness you derive.” (35:58-36:36:03 | Amy)

• “As long as you, in your heart, know that it's right, it's right…Don't be swayed.” (49:26-49:43 | Amy)

Connect with Amy Errett:

Website | https://www.madison-reed.com/

Instagram | http://www.instagram.com/amyerrett

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.

Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success.

It doesn't happen overnight.  It takes laying the foundation, doing the work, and putting in the time to get to a place where you have a constant flow of enquiries and client bookings. 

Both both Lindsay and her clients are using these strategies to land clients each and every day. And guess what? It costs you NOTHING.

Tune in for this do not miss episode of Dear FoundHer...and walk away with strategies you can implement immediately.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.

“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. Come on in and meet Andrea!

• Entrepreneurship sucks. You have to love what you do.
• Find a peer mentor that is one step ahead of you to help guide you along your way. 
• You are in the driver’s seat to decide what company or organization you want to build.
• Supporting female entrepreneurs is not philanthropy. It’s just damn good business. 
• You are enough. 

Quotes

• “Get mentorship from that near-peer mentor that can walk through the terms so you don't get screwed. That's really important, real deal.” (38:22-38:28 | Andrea) 

• “Investing in and supporting women entrepreneurs is not philanthropy. It is just damn good business.” (42:46-42:54 | Andrea) 

• “We want healthy babies and we want healthy moms. And a healthy mom is one that has the freedom to choose how to feed her baby in the way that she wants that protects her physical and mental health.” (9:24-9:34 | Andrea)

Connect with Andrea Ippolito:

Instagram | https://www.instagram.com/simplifedbaby

Website | https://www.simplifed.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone.

As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.

(And it's not talked about nearly enough.)

When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions.

Often times you feel alone.

But it's important for you to know that you're not.

You can bet that someone you know needs to hear one or more of these tips today....maybe it's even you.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.