Dear FoundHer...Real Founder Stories for Women Small Business Owners

Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle.  

Lindsay will help you start your social media content creation process with five easy steps:

1. Brainstorm and make a list of everything you want to post about. 
2. Create content buckets.
3. Fill your buckets each week.
4. Block out time for content creation.
5. Repurpose your content. 

In today's episode she goes into depth on each of these and how to apply them to your business.

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everything clicked and Rachel was determined to help other women reach their fitness goals with these purposeful workouts that take advantage of the body’s biometrics. Classes are available online and at one of the many franchise locations that continue to pop up all over the country. 

Top takeaways from today’s episode:

• Launch test. Get it out there and see if it works
• A franchise serves as a marketing vehicle for all of your other products
• You grow and get better at what you do when you get feedback
• Be clear about your mission, vision and your ‘why’ and don’t veer away from that

Quotes

• “I never could find my ‘Why.’ I wanted to go out, I wanted to party and I wanted to do all these things. And it's when I found P.volve that everything shifted. I just wanted to work.” (10:00-10:22 | Rachel) 

• “Be very clear about your mission, your vision and your ‘why.’ And don't veer off that. Don't let outside influences come in. Just be so clear on who you are, what you are, why you are that way, and how you're different.” (40:20-40:39 | Rachel) 

• “I will say that probably was one of the hardest decisions and things I ever went through in my life, getting divorced from the co-founder of the company when we've been very much out there together. And after a very long time, I just realized, I deserve to be happy. And if I'm not happy the company's never going to succeed. It took a lot of lessons for me to learn that I also need to put myself first and do what's best for me so that everybody else can succeed as well. (29:21-29:58 | Rachel)

Connect with Rachel Katzman:

Instagram Rachel | http://www.instagram.com/rkatzman

Instagram P.volve | http://www.instagram.com/pvolve

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.

You'll hear her talk about:

• Protecting yourself from hackers.
• How to optimize your bio.
• Why you need a business profile.
• Turning off your activity status.
• ...and so much more!

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta. 

Top takeaways from today’s episode:

• Pay it forward
• Tap into your network and utilize the resources that are right in front of you
• You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
• Get it 80 percent right and go and don’t look back; iterate as you move forward. 
• Never compromise your ideals and who you truly are when starting your company

Quotes

• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara) 

• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen) 

Connect with Sara Schiller and Karen Robinovitz:

Website | http://www.sloomooinstitute.com

Instagram | http://www.instagram.com/sloomooinstitute

Please don't forget to rate, comment, and subscribe to Dear FoundHer... at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working.  But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.

You'll walk away from this episode:

• Knowing where to find your insights.
• How to read your key metrics and what they mean: reach, engagement, follow counts, demographics, etc.
• And how you can use your basic insights to help you figure out what to post and when.

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Do you want more to use social media effectively for your own business? Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP is coming back. Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Growing an audience can feel personal when your reputation is solid and your feed still feels awkward. Peloton’s OG instructor, Jenn Sherman, is back on Dear FoundHer for an Instagram check-in with Lindsay Pinchuk that speaks to founder visibility, not perfection. They talk about building a personal brand that sounds like you, even when imposter syndrome shows up and you feel exposed online.

This is for women in leadership who want confidence on social without turning content into a second full-time job. Lindsay shares a simple weekly rhythm that supports growing an audience through reels, polls, and repurposing one idea into multiple posts. Jenn shares how consistency created momentum, how she keeps a running list of content ideas when motivation dips, and why being yourself is the strategy.

If growing an audience has felt inconsistent, this episode gives you a practical way to show up, invite conversation, and strengthen community building for business while keeping your boundaries.

Episode Breakdown:

00:00 Jenn Sherman Is Back for a Social Media Growth Check-In

06:35 How to Post Consistently Without Needing Perfect Content

08:28 The Brightline Reel Lesson, Why Real Moments Drive Engagement

11:33 The Instagram Challenge Review, Reels, Polls, and Engagement

22:24 Instagram Insights Breakdown, Reach, Shares, and Follower Growth

25:51 What Still Feels Hard, Tech Skills, Editing, and Confidence

27:46 The Next Step Plan, Weekly Content Blocks and Repurposing Posts

32:50 Build Your Personal Brand by Sharing Your Founder Story and Q and A

Connect with Jenn Sherman:

Follow Jenn on Instagram

Connect with Lindsay:

Subscribe to The FoundHer Files

Follow Dear FoundHer on Instagram

Podcast production and show notes provided by HiveCast.fm. Get 50% of your first month of podcast services when you mention Lindsay!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

“When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have  been featured on countless runways and in top fashion magazines, earning her entry into the Council of Fashion Designers of America in 2012. Though she spent years in financial public relations in New York, Kerry, a fourth-generation Vermonter, now resides in Burlington with her three children. 

Top takeaways from today’s episode:

• People want to help you, or find someone who can
• Women lean into brands they trust—trust which has to be earned
• Grassroots marketing has been replaced by authenticity—people want to know the story behind the brand
• Challenges and obstacles are normal, everyone should know that
• Ask for help, and if the person you’re asking can’t help, ask them if they know someone who can

Quotes

• “Ask for help. If they can't help help you, there's another question you ask: ‘Do you know someone who can?’” (43:48-43:56 | Kerry) 

• “Women lean into brands that they trust, and you have to earn that trust from day one. It’s a friendship, a relationship you have with your customer.” (18:03-18:12 | Kerry) 

• “Grassroots has been replaced by authenticity. Everyone talks about authenticity. You want it to be authentic. People care about brands because they want to know the story of the brand, who they're dealing with. Grassroots was like person-to-person in the know. Now you're able to talk about your authenticity and doing things like the carry fit, caring about where your fabrics come from, how they're made, and not paying people to wear our stuff. All that adds to that authenticity.” (21:45-22:22 | Kerry)

Connect with Kerry O'Brien:

Instagram Commando | http://www.instagram.com/wearcommando

Instagram Kerry | http://www.instagram.com/commandokerry

Please don't forget to rate, comment, and subscribe to Dear FoundHer at http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute discovery call. 

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you.  Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a challenge for you to help you take the first step in building a more engaged community online.

TODAY you'll hear her share 11 ideas for content you can create on social media RIGHT NOW and through the next quarter. Truthfully, some of it can be used at any time of the year.

If you like today's episode, please leave a rating or review wherever it is you podcast. Simply CLICK THIS LINK and choose the podcast app you love most. https://ratethispodcast.com/dearfoundher

Did you know that you can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. She can also help you specifically to get set up on social media. Fill out the form here and set up a FREE discovery call!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“I had this firm belief that the world would be a better place if more women had more money in their pockets,” says Sallie Holder, Founder of The Brimm. To kick off Women’s History month, she joins Lindsay to discuss her passion for female entrepreneurship. At The Brimm, Sallie offers one-on-one coaching to female entrepreneurs helping them reach their true potential—as well as seven figures—and discover what is holding them back. She does this not just by uncovering their financial goals, but also their lifestyle goals, which many women overlook. Sallie’s book “Hitting Rock Middle” was cited by USA Today as one of the top rated books that will change your life and business. 

Top takeaways from today’s episode:

1. You can reinvent yourself at any time. 
2. Women have to invest in their own confidence and realize the value of what they bring to the table.
3. Things will take longer than you expect. You have to be in it for the long haul.
4. Pick a lane and stay there, you can always change it. 
5. You want to be vulnerable.

Quotes

• “One thing women especially have to invest in is their own confidence. We’ve got to understand the value of what we bring to the table.”  (21:06-21:10 | Sallie) 
• “Starting my business took a lot longer than people are willing to give it today. They want to reach out to 10 people, have instantaneous success, and determine right away whether they can or cannot pursue this. And that's not how it goes. At all.  (24:04-24:19 | Sallie)
• “I do this one thing. I do it really, really well. And that is one of the things that contributed to the quick growth of one-on-one coaching at the beginning. Ultimately, I realized, ‘Ah, Okay. It is niching down. It's being very specific.’” (27:12-27:28 | Sallie)

Connect with Sallie Holder:

Instagram | https://www.instagram.com/the_brimm/

Visit http://www.growwiththebrimm.com to learn more about how Sallie can help you grow and scale your business.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today.

But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more.

Key takeaways from today’s episode include:

• There are many ways to pitch an editor outside of email
• Show who you are as a person outside of your business
• When pitching, show the notable moment that led to your success or a notable trend you are starting or following
• Include the metrics of success along with that notable moment
• Put your face on your brand and tell your story

Quotes

• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)

• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)

• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)

Connect with Alex York:

Instagram | http://www.instagram.com/alexy0rk

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.