“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta. 

Top takeaways from today’s episode:

• Pay it forward
• Tap into your network and utilize the resources that are right in front of you
• You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
• Get it 80 percent right and go and don’t look back; iterate as you move forward. 
• Never compromise your ideals and who you truly are when starting your company

Quotes

• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara) 

• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen) 

Connect with Sara Schiller and Karen Robinovitz:

Website | http://www.sloomooinstitute.com

Instagram | http://www.instagram.com/sloomooinstitute

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