June 06, 2023

Building the Most Innovative, Trusted and Loved Squarespace Design Agency, With Mallory Ulaszek & Kelsey Gilbert-Kreiling, Founders of Week of the Website

1 hour 1 minute

“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.

Today’s top takeaways:

Work on the business, not in the business, every single day.
It’s okay to raise your rates in order to allow for more growth and attract the right clients.
Set up your business in a way that enables it to eventually be self-sustaining.

Quotes

“When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
“You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey)
“There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)

Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:

Website | http://www.weekofthewebsite.com

Instagram | http://www.instagram.com/weekofthewebsite

Mallory’s Instagram | http://www.instagram.com/malloryulaszek

Kelsey’s Instagram | http://www.instagram.com/kelseysaurus

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By Lindsay Pinchuk

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