Dear FoundHer...Real Founder Stories for Women Small Business Owners

Dear FoundHer...Real Founder Stories for Women Small Business Owners

By Lindsay Pinchuk | Female Founder & Small Business Marketing ExpertBusinessEntrepreneurshipMarketingCareers
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Dear FoundHer...Real Founder Stories for Women Small Business Owners episodes

  • Why Your Community is Your Brand's #1 Asset, with Lindsay Pinchuk, Host of Dear FoundHer…

    “Your community is your greatest asset and your content is your greatest marketing tool,” Lindsay says on this solo episode of Dear FoundHer. The first of two episodes in which she shares with listeners what she has emphasized throughout the 72 episodes of the podcast thus far: the importance of building your community. In fact, the more you show up as your authentic self, sharing your personal story and your ‘why’ with your audience, the more they will want to buy what you’re selling.

    What’s more, your community will eventually do your marketing for you by spreading the word about your business. Which means that even those with a shoestring budget are wise to start engaging and building one. Here, Lindsay shares five specific steps founders can take to with their community including asking for feedback and offering the community a discount on something.

    These steps helped her build her first company Bump Club and Beyond. And even though she sold her first company, Lindsay plans to further her new mission–to help female founders achieve the same success. It took years to grow the first business, but with all of the invaluable lessons she learned along the way, her second business grew within months. And by taking her advice, you can save yourself years of time by starting your business by building your community from the beginning. 

    Quotes:

    • “Being scrappy and utilizing your resources is so imperative when you’re getting a business off the ground. Your community is your number one asset.” (5:46- 5:55 | Lindsay)

    • “My community came first, and the monetization came after.” (10:38-10:44 | Lindsay)

    • “People want to buy from people.” (11:50-11:52 | Lindsay)

    • “In showing up to serve and connect and engage with your community, you build a natural bridge for transaction over time. Whether you’re a brand new entrepreneur, or you have some experience under your belt, creating a community is free.” (11:53-12:09 | Lindsay)

    Connect with Lindsay Pinchuk:

    Grab time to connect with Lindsay on how you can work together: https://calendly.com/lindsaypinchuk/i-want-to-work-with-lindsay

    Follow: https://www.instagram.com/lindsaypinchuk

    For more info on how to work with Lindsay:

    Coaching: https://www.lindsaypinchuk.com/smallbusinesscoaching

    Enterprise Consulting: https://www.lindsaypinchuk.com/work-with-lindsay

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • Starting a Podcast as the Foundation of Your Business, with Lauren Abney and Stephanie Biegel, Founders of the Well/Behaved Podcast

    “I think that we’re both better humans and better at life because of it,” Lauren Abney says of the Well/Behaved podcast that she co-founded with best friend Stephanie Biegel. And this is not an overstatement. As self-described connectors, they talk with a variety of experts from the wellness space about everything from astrology to tequila. In turn, those connections have since taken them on as brand advisors and consultants, creating a cycle of service and connection that benefits all involved as it continues to grow. In this way, they get to be a part of a world they would have otherwise been on the outside of. They get to build authority and be part of businesses they are interested in without the risk that comes with founding and running them. What’s more, filling their cups through this passion project has made them both better at their full-time jobs.

    There is room for everyone in the ever-evolving podcast space. The best way to start is with a topic you are just as interested in talking about as you would want an audience to hear. Nothing has to be perfect, people want authenticity. Ask for help from friends who have started podcasts for advice (or at least tell them your plan so they can hold you accountable) or look for educational resources from Upsprout, Anchor, Almost 30, YouTube and Spotify.

    There is always a reason not to do something, but don’t be afraid to jump in. The first step is the most difficult and also the most important. Go for it.

    Quotes

    • “The word ‘passion project’ really is the right word. It’s not a side hustle. (8:27-8:32 | Lauren)

    • “A lot of people talk about starting a podcast and they say it’s easy. It’s a lot of work, but it’s such a special business in that it’s always evolving and there’s a ton of potential.” (6:24-6:37 | Stephanie)

    • “There’s now this narrative that everybody has a podcast. Every business has a podcast, every celebrity has a podcast, but they all have their tequila, too. At the end of the day, I think there’s space for everyone.” (7:42-7:53 | Lauren)

    • “It’s not about a podcast having the most amount of social followers. People are leaning into the content.” (37:47-37:55 | Stephanie)

    Connect with Lauren Abney and Stephanie Biegel:

    Instagram | http://www.instagram.com/wellbehavedpodcast

    Listen to Well/Behaved here:| https://podcasts.apple.com/us/podcast/well-behaved-podcast/id1481676172

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    45 min
  • Living and Working By Your Own Rules with Haley Geffen, Co-Founder of Coed Studios

    “What I’ll tell you in three minutes, it took me ten years to learn,” says Haley Geffen, Co-Founder of Coed Studios, and 6-time Emmy award-winning director and filmmaker. Here she shares invaluable lessons gained from working with some of the biggest brands and names in the entertainment industry. She’s directed videos for Netflix, Dove, and Crest, and co-directed the 2021 All-Star Game open featuring Kamala Harris. She was selected by NBC to direct two long-form shows centered around the life of Ruth Bader Ginsburg, while her short film, Hey Girl, swept up 12 global awards in 2020. Her list of celebrity clients reads like a who’s-who.

    Catering to these clients has been a big part of her success, and she assures listeners that maintaining clients is the only skill a successful entrepreneur will ever need. Haley explains that her career has been a success because she has done it her own way, staying true to her own vision, telling people up front what she wants and sticking to those parameters. This includes prioritizing self-care and not letting anyone intrude on that personal time she carves out for herself. She’s learned that success doesn’t mean that everyone will, or has to, like what you’re doing. You don’t have to take everything personally. You just have to go for it and know it's okay to fail big.

    As her company’s name suggests, Haley has worked with both men and women. She explains what it’s been like to work as a woman—including pregnancy and motherhood—in a male-dominated field and how she has come to understand the difference in emotional temperament and approach between the two sexes. Though it can be difficult, women shouldn’t be afraid to earn more than their partners.

    Quotes

    • “I have created a world for me as opposed to the world being created around me.” (7:11-7:15 | Haley)

    • “When people tell me, ‘I can’t do that,’ or ‘I can’t ask my boss that’ I always think, ‘What do you mean?’ This is your world and your life. Don’t be super rogue, be respectful, but this is how you’re going to be successful. You tell people, ‘This is how my life is going to go.’ (7:16-7:33 | Haley)

    • “There’s always been one constant theme for me and it’s that I cater to the client.” (23:41-23:47 | Haley)

    • “You don’t need to be fully prepared, you don’t need to have all the money, you don’t need to be in the exact right place at the right time.” (53:02-53:15 | Haley)

    Connect with Haley Geffen:

    Instagram | https://www.instagram.com/haley.geffen/

    Website | https://www.haleygeffen.com/

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    57 min
  • It's Never too Late to Start a Business...and to TikTok with Lili Foggle, Founder of Impressive Interviewing

    “I’m a big believer that it’s never too late in your life to do something that you’re really passionate about,” says Lili Foggle, Founder of Impressive Interviewing, “It’s also never too late to pivot.” After 12 years of studying acting, Lili blew an interview for a major audition with a Broadway actor. It was this experience that led Lili to redirect her career into the nonprofit sector and soon after, full-time motherhood. Eventually, at age 52, Lili pivoted once again. Using her failed interview experience, Lili founded Impressive Interviewing, where she teaches others the skills they need to crush interviews and land their dream jobs.

    Not wanting to invest a lot of time and money into her business, Lili started a simple website and later, despite initial apprehension, began posting on TikTok. To her surprise, she soon gained a loyal and enthusiastic following because she has carved her own niche, stayed authentic to her voice, and only posted when she has something valuable to say. Today she boasts over 52K followers. 

    No matter your age, it is never too late to start a new project or business you are passionate about, and having a diverse background is no reason to hold yourself back. In fact, anything you do is a set of transferable skills. Embrace the possibilities that lay ahead of you and build the business you’ve always dreamed of.

    Quotes

    • “I am living proof that interview skills can transform lives.” (6:19-6:23 | Lili)

    • “Part of why I’ve had success on TikTok is because of how niche I am. (27:42-27:52 | Lili)

    • “I know they say on TikTok, ‘You have to keep posting! Keep posting,’ but I’m not posting if I don’t have something valuable to say.” (28:34-28:43 | Lili)

    • “My favorite thing about TikTok is that not a day goes by that I don’t see someone comment on my post saying, ‘Thank you. I watched your videos, and I got the job.’” (31:13-31:28 | Lili)

    • “It’s never too late to pivot. You don’t have to have a traditional background.” (40:22-40:27 | Lili)

    • “If you are willing to work hard and learn on the fly, there is really nothing you can’t do.” (41:14-41:19 | Lili)

    Connect with Lili Foggle:

    Instagram | https:www.instagram.com/impressiveinterviewing/

    Tik Tok | https://www.tiktok.com/@yourinterviewcoach

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    46 min
  • Starting Over After a Non-Compete, with Laura Shafferman, Founder of Legally Addictive

    “I was forced to do this,” says Laura Shafferman, Founder of Legally Addictive, “I don’t think I would have done it if I hadn’t been forced to turn my life around.” After her commercial real estate firm laid her off and held her to a non-compete clause for a year, Laura wasn’t sure what she would do next. By chance, she baked a batch of chocolate and toffee covered crackers, a staple treat found in kitchens throughout the South and Midwest, to sell at a local Christmas market. And to her surprise, it sold out nearly instantly. Without any real kitchen experience, Laura set out to recreate the snack using responsibly-sourced, shelf-stable chocolate. And before long, Dylan’s Candy Bar reached out, requesting to have it on their shelves.

    Laura readily admits it wasn’t easy. Between finding the right kitchen, ingredients, and shipping process, there was a lot of trial and error. Like many entrepreneurs, she worked side jobs while her business got off the ground, and had to patiently wait a few years for the company to turn a profit. She worried, as many do, that brands who reached out to work with her were looking to steal her product. So one of the things Laura prioritized first was taking necessary legal steps to ensure her brand was protected.

    Ultimately, Laura’s story is an example of what happens when change forces you to pivot. Even though change can be intimidating, it can be the perfect opportunity to dive headfirst into something you love. So when you recognize a good idea, stick with it because amazing things can happen.

    • “A mentor said, ‘You really need to get into retail because it’s going to be predictable. You’re going to have a lot more control over it, and be able to sell more products at the same time. It’s excellent marketing and will drive back direct sales for you.”(24:37-24:55 | Laura)

    • “Be open to changing your idea and your plan. A lot of business owners, myself included at the beginning, I was very adamant about what I wanted to do, how I wanted it done, and how I wanted this business to be perceived.” (43:51-44:05 | Laura)

    Connect with Laura Shafferman:

    Website | http://www.legallyaddictivefoods.com

    Instagram | http://www.instagram.com/legallyaddictivefoods

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

    Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk 

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    48 min
  • Best Practices for Franchising Your Business, with Genevieve Custer Weeks Founder of Tutu School

    “As any founder knows, your brand is your baby,” says Genevieve Custer Weeks, Founder of Tutu School, which teaches preschool-age children the basics of ballet. It can feel scary to leave your brand in the hands of other people if you pursue a franchise model for expansion. For this reason, Genevieve says it’s important to be constantly evolving as a brand so that you are both supporting all of your franchisees, while also maintaining a unified set of standards. 

    According to Genevieve, starting your business as if you have the intention to scale is the best thing any new entrepreneur can do. If you as an entrepreneur are looking to own a franchise first ask yourself: is this something I can do on my own? You have to say YES to this question. Yes, BUT you would like for the community and support a franchise supports.

    Genevieve's history and passion for ballet runs deep and her goal was to instill the practice and principals in small children who were being underserved by larger studios. The strength and singularity of this mission caught on like wildfire with a community as dedicated to upholding her vision as she is. Now, Tutu School has more than 70 locations across the U.S. and Canada, with the intention of reaching as many tiny ballerinas as possible.

    Quotes

    • “I think there’s a perception out there about franchising that it’s some passive income you’re going to set up—you create the package, you sell it, and people give you royalties. But in reality, you have to really make sure that you’re constantly evolving, in both the support you’re providing, and the ways you’re layering in checks and balances to make sure there’s real brand consistency and quality control.” (15:39-16:06 | Genevieve)

    • “My number one piece of advice for any business owner, as there is literally no downside to it, is to set up your business from the beginning like you want to scale it.” (19:50-19:59 | Genevieve)

    • “If you’re looking at a franchise you should ask yourself, ‘Do I feel like I could do this on my own?’ The answer should be one hundred percent yes.” (39:15-39:28 | Genevieve)

    Connect with Genevieve Custer Weeks:

    Tutu School Instagram | http://www.instagram.com/tutuschool

    Genevieve’a Instagram |   http://www.instagram.com/tutugenevieve

    Website |  We're always looking for new potential Tutu School owners! https://www.tutuschool.com/franchise

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    LEARN SOMETHING NEW EVERY WEEK about founding, growing, scaling and even selling your business.  Check out Lindsay's newsletter here.  

    Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk


    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    47 min
  • Finding Financial Freedom and Living a Fulfilling Life as a Female Founder, with Kiley Peters, Founder of RAYNE IX

    “I truly, wholeheartedly believe the world will be a better place when women have full autonomy over all aspects of their lives,” says Kiley Peters, whose dedication to helping female business owners create fulfilling careers and home lives through entrepreneurship led to founding her company Rayne IX. This executive consultancy firm asks clients what they truly want, what their pain points are, and how they can take the lessons they’ve learned to help other people. Kiley uses her own experiences (both positive and negative), her insatiable curiosity, and her unique way of connecting the dots to help women achieve their goals. She truly believes that this kind of authenticity is key to not just differentiating yourself, but figuring out how best you can serve others.

    This fall, Kiley plans to launch The 100 Club– a women’s small business owner directory and club, hoping to eventually gain 10,000+ members. To gain entry, Kiley explains that members must agree to help at least 100 women in their own lives become financially successful and personally fulfilled, thus changing the lives of 1 million women overall. There is plenty to go around for everyone, as long as you think in terms of abundance and not scarcity.

    While financial freedom may seem like a far-fetched dream, it is entirely possible for every female founder to achieve. Join the conversation to learn the importance of setting boundaries with your time in and out of the office, empowering and freeing yourself by “knowing your numbers” and figuring out your financial projections, and recognizing that life is too short not to take off your summer Fridays.

    Quotes

    • “My goal in founding RAYNE IX is to continue to help women build the lives they want for themselves, and for me, I really wanted to see women build financially stable and fulfilling lives and I think entrepreneurship is one of the ways they can do that.” (7:05-7:24 | Kiley)

    • “Hi, here’s my shit. I’m going to own it. I went through this. I learned from it. Now, I can help you so you don’t have to go through it on your own.” (15:09-15:20 | Kiley)

    • “Adapt an abundance mindset. There is more than you think there is.” (42:33-42:38 | Kiley)

    Connect with Kiley Peters:

    Social |  @kileypeters + Linkedin.com/in/kileypeters

    Websites |  RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    47 min
  • Mobilizing a Movement in One Month, with Kitty Brandtner, Founder of March Fourth

    “Who’s coming with me to Washington?” Kitty Brandtner asked, the day after the July 4th mass shooting in Highland Park, Illinois.  Kitty had been attending a similar event nearby with her young family when a man with an assault weapon opened fire on families and parade goers. In a mix of grief and fury, Kitty took to social media and nearly overnight, she mobilized a team of citizens who were also ready to turn their grief into action.  The March Fourth movement was born. Within just one week,  volunteers planned a rally attended by 500, and organized meetings in Washington, D.C. with lawmakers with one clear mission:  To ban assault weapons nationally.  Survivors from Highland Park were joined from families of victims from Uvalde, TX to demand action from our government.  The noise from this effort resulted in the House of Representatives passing HR 1808. The next stop is the United States Senate following the summer recess. 

    But the work of March Fourth is far from over. Money is still needed to keep the message loud, clear, and consistent until the bill becomes a law. A big part of this is maintaining media presence and driving awareness. March Fourth has also made great efforts to run interference between the families who wish to grieve privately and the media who have violated that privacy. According to Kitty, this is not a political issue, but a human one.  

    Those interested in supporting can spread the word via social media by following and sharing the the information from @march_fourth_.

    Quotes

    • “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)

    • “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)

    • “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)

    Connect with Kitty Brandtner:

    Instagram | http://www.instagram.com/march_fourth_

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

    You can also:

    • Sign up for Lindsay's newsletter to receive weekly lessons to grow your business. 

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm

    Hosted on Acast. See acast.com/privacy for more information.

    50 min
  • Building a 20-Year Old Empire Upon Word of Mouth Marketing, with Mahisha Dellinger, Founder of CURLS

    “We went where she was,” explains Mahisha Dellinger of the marketing strategy that built CURLS, an organic hair product line she founded 20 years ago.  This was the strategy Mahisha used to launch her brand and grow it through a DTC model before it was one of the first four brands to launch the ethnic hair category in Target.  Word of mouth spread and a customer base was built that doubled as a data source. Today, ambassadors across the country are still dispatched to concerts and comedy shows to hand out samples. Even with social media, nothing beats a boots on the ground approach.

    In addition to CURLS, which is available in over 400,000 stores, Mahisha runs the Black Woman Making Millions Academy, which is set to help 25,000 Black female-owned businesses with over 450 million dollars of free resources. She knows good mentorship is priceless, and Mahisha is determined to return the favor to other Black women who encounter obstacles in the business world. If you plant good seeds, she says, you will always yield good crops.

    There is nothing quite as strong as the force of word of mouth marketing. Join the conversation to hear how Mashisha built her business from the ground up, what’s next for both of her ventures, and the two words she had for her former boss who once subjected her to racism prior to CURLS became a phenomenon.

    Quotes

    • “I knew that once you tried it, you would love it. So, a substantial marketing budget toward samples is important when you’re product based.”(8:41-8:51 | Mahisha)

    • “Whatever you put out there is what you get back and you get it ten-fold. I believe in planting good seeds and harvesting.” (30:54-31:04 | Mahisha)

    • “Don’t wallow in what you don’t have, or your disadvantage, or whatever obstacles you have. Use that to propel you to drive forward. That’s what I did.” (35:29-35:41 | Mahisha)

    • “Please hear me when I say, failing to plan is planning to fail. You have to make sure you create a robust business plan. You have to have that road map. If you don’t have a road map to success, how are you going to get there?” (37:32-37:50 | Mahisha)

    Connect with Mahisha Dellinger:

    Instagram Mahisha | https://www.instagram.com/mahisha_dellinger/

    Instagram Curls | https://www.instagram.com/curls/

    Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

    You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.

    You can also:

    • Take Lindsay's FREE 7-Day Social Media Challenge

    • 5 Tips and Tools to Set Up Your Business

    • Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

    Use code FoundHer for 50% off your first month with both HiveCast and Fireside

    Podcast production and show notes provided by HiveCast.fm


    Hosted on Acast. See acast.com/privacy for more information.

    42 min
  • Creating a Product to Support Your Mission with Sascha Mayer, Co-Founder and CEO of Mamava

    “Something that really bothered me,” says Sascha Mayer, Co-founder and CEO of Mamava, “was the invisibility of this human function that many of our population deals with.” As a new, breastfeeding mother, Sascha found herself struggling to balance a busy job with a milk pumping schedule. It’s a cumbersome, time-consuming, and emotionally demanding process, requiring privacy that isn’t afforded by the average bathroom stall. Already a successful designer, she co-founded Mamava, which today is over 3,500 freestanding lactation suites across the United States, as well as an accompanying app showing where to find them. Moms go everywhere, and being a mission-oriented service, Mamava is determined to follow by appearing in schools, hospitals, and, of course, office buildings. Their mission is the north star that continues to guide the business.

    More relevant than ever in a post-pandemic era, the suites provide a safe, sanitary space for women to not only feed, but take their time doing what Sascha calls “an invisible third job.” It’s not something one would consider when they were designing a facility if they hadn’t done it themselves, and so it also helps new mothers feel seen.

    August is National Breastfeeding Month, and we're celebrating Mamava and the supportive resources they provide new moms, as well as what's next for this incredible brand. 

    Quotes

    • “Like all great entrepreneurial stories, my business came from personal experience and wanting to solve a problem.”(5:35-5:41 | Sascha)
    • “One of the challenges and the greatest things about Mamava that I don’t think we were honestly prepared for is that moms go everywhere. So the solution is needed everywhere. And because we’re mission-oriented, we say ‘yes’ everywhere.”(13:21-13:36 | Sascha)
    • “I firmly believe that when you put your ‘why’ and your mission first, that the bottom line escalates and follows.” (31:02-31:10 | Lindsay)
    • “Mission is just good business. Especially as someone who hadn’t operated a big company before with manufacturing and so on, if you have that North star, it really helps you make decisions.” (34:59-35:13 | Sascha)
    • “Absolutely mission, for me, is the most important thing…and that also goes for the mom community as well.” (31:47-32:29 | Sascha)

    Connect with Sascha Mayer:

    Instagram | http://www.instagram.com/mamava_vt

    Website | https://www.mamava.com/

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    42 min

About Dear FoundHer...Real Founder Stories for Women Small Business Owners

From the publisher's feed

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies…

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