“What I’ll tell you in three minutes, it took me ten years to learn,” says Haley Geffen, Co-Founder of Coed Studios, and 6-time Emmy award-winning director and filmmaker. Here she shares invaluable lessons gained from working with some of the biggest brands and names in the entertainment industry. She’s directed videos for Netflix, Dove, and Crest, and co-directed the 2021 All-Star Game open featuring Kamala Harris. She was selected by NBC to direct two long-form shows centered around the life of Ruth Bader Ginsburg, while her short film, Hey Girl, swept up 12 global awards in 2020. Her list of celebrity clients reads like a who’s-who.

Catering to these clients has been a big part of her success, and she assures listeners that maintaining clients is the only skill a successful entrepreneur will ever need. Haley explains that her career has been a success because she has done it her own way, staying true to her own vision, telling people up front what she wants and sticking to those parameters. This includes prioritizing self-care and not letting anyone intrude on that personal time she carves out for herself. She’s learned that success doesn’t mean that everyone will, or has to, like what you’re doing. You don’t have to take everything personally. You just have to go for it and know it's okay to fail big.

As her company’s name suggests, Haley has worked with both men and women. She explains what it’s been like to work as a woman—including pregnancy and motherhood—in a male-dominated field and how she has come to understand the difference in emotional temperament and approach between the two sexes. Though it can be difficult, women shouldn’t be afraid to earn more than their partners.

Quotes

• “I have created a world for me as opposed to the world being created around me.” (7:11-7:15 | Haley)

• “When people tell me, ‘I can’t do that,’ or ‘I can’t ask my boss that’ I always think, ‘What do you mean?’ This is your world and your life. Don’t be super rogue, be respectful, but this is how you’re going to be successful. You tell people, ‘This is how my life is going to go.’ (7:16-7:33 | Haley)

• “There’s always been one constant theme for me and it’s that I cater to the client.” (23:41-23:47 | Haley)

• “You don’t need to be fully prepared, you don’t need to have all the money, you don’t need to be in the exact right place at the right time.” (53:02-53:15 | Haley)

Connect with Haley Geffen:

Instagram | https://www.instagram.com/haley.geffen/

Website | https://www.haleygeffen.com/

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