In this Dear Melissa segment, Melissa answers subscribers’ questions about organizations that are at a crossroads. She talks about how to help reorganize a product hierarchy that’s lacking strategic product development, how to shake up an org that seems content to operate as a feature factory, and where to focus your company’s resources and energy during an economic downturn.

Q: What would be a good way to separate the long-term work of gathering ideas and looking at market trends versus the shorter-term discovery and delivery work? [2:07]

Q: Do you have any tips for how I can interact differently with a team who seems satisfied to operate like a feature factory? [9:07]

Q: With a downturn in the economy, should I turn the attention of my product team more towards optimization rather than exploration? [16:11]

Resources

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