The advertising exec behind some of the most successful adverts of recent decades shares some of the decisions that have influenced his career, including an early decision to accept a lower salary and instead pursue and opportunity that would bring him more opportunities. Sir John would go out to co-found successful agencies Bartle Bogle Hegarty, and Saatchi and Saatchi.

Today, Sir John says he shuns five year plans, instead focusing on 'five minute plans' and says he tries to make each day as interesting as it can be.

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