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Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand.
Image used with permission by copyright holder Castore
By BBC Radio 44.7
3131 ratings
Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand.
Image used with permission by copyright holder Castore

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