Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks.

"Absorb what's useful, reject what's useless."

• {00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much nuance to our businesses, and then there's so much nuance to the scale that you're at. There's so much nuance to the context of the company.” - Rabah
• {00:19:38} - “Every part of a digital experience, perhaps your website, every product recommendation, every marketing message, could be tailored in the future to reflect the unique needs and desires and the context of the individual consumer. What Leibniz teaches us through monadology is about our interconnectedness: to a brand, to a purchase, to a product, and each other.” - Phillip
• {00:34:27} - “The way I define or bifurcate marketing from sales is marketing is selling one to many. Sales is selling one-to-one. And now you're seeing a blurring of the lines with technology. Now I can market almost one to one, not in the actual literal sense, but in that persona, jobs to be done, where that person is on their customer journey, and what I know about them.” - Rabah

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