Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. 

For Further Reading: 

Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/

Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness

Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer

Listen on your favorite podcast app: https://pod.link/1715735755

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. 

For Further Reading: 

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): 

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. 

For Further Reading: 

Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd

Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI

https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H

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Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. 

For Further Reading: 

Learn more about Spok, an AI marketer product: spok.app

Learn more about Forum3: 

forum3.com

Listen on your favorite podcast app: https://pod.link/1715735755

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. 

For Further Reading:

https://www.linkedin.com/in/yaniv-makover-a8590b3/

https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6

https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/

https://www.youtube.com/watch?v=QyUUzFv824Y

Listen on your favorite podcast app: https://pod.link/1715735755

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. 

For Further Reading:

Joshua Browder LinkedIn

Age 27, Built a $230M AI Lawyer Business

'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder

Would you let a robot lawyer defend you?

Listen on your favorite podcast app: https://pod.link/1715735755

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. 

For Further Reading:

Buy The AI Conundrum

MMA Global's Decoding AI for Marketers training

Listen on your favorite podcast app: https://pod.link/1715735755

Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. 

For Further Reading:

Learn more about Jonathan

Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

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Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. 

For Further Reading:

What is RAG (retrieval-augmented generation)? 

Zetta Venture Partners

Weaviate

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Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading: 

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

Listen on your favorite podcast app: https://pod.link/1715735755