Jeff Kinney spent eight years working on Diary of a Wimpy Kid almost entirely in silence — no feedback, no applause, no guarantee it would ever amount to anything. He just kept going. In the third episode of our Wired to Create series, Kelly sits down with the creator of one of the bestselling book franchises in history to talk about why the siren song of instant validation might be the enemy of great work, what constraints actually do for creativity, and why making a place — a bookstore, a basketball court in Tanzania, a downtown in a town of 9,000 — might be the most powerful creative act of all.

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