Your Digital Marketing Coach with Neal Schaffer

Defining Social Business


Listen Later

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company.

Key Highlights

[00:23] Social Business Defined

[01:12] The Traditional Definition of Social Business

[01:43] My Definition of Social Business

[02:00] How I Began My Social Business

[02:43] What I Provide Companies That Need To Be Consulted

[04:04] One of My First Clients

[04:34] My AHA Moment

[06:07] Think Outside The Box

Notable Quotes

  • In essence, I realized that companies needed to be consulted, and I needed to provide them the following two things. Number one is strategy, and number two is education.
  • Education really starts at the top with the executive team and working our way down, I needed to make sure that my clients were up to speed as quickly as possible as to what was possible on social media. What were the best practices? In other words, how can I best replicate my knowledge and really give them a customized brain dump for their own situation?
  • At the end of the day, what are the sales, what's the profit, but in addition to sales, you got to do the marketing, you got to hire people, customer service, legal issues, administrative issues, it all falls on your responsibility. And that is the experience that if you really want to be a social business consultant, that's the experience you need. And the reason is, as social media permeates industry, it also permeates corporate discipline. 
  • What I would add to the definition is social media began as really an outbound focus, either by marketing and or public relations, to engage with others. But it was primarily a one way broadcast. And we all know that social media is to a communication. 
  • The more engagement that brands and businesses do with social media users, the more feedback they get. 
  • And now I would say my definition of social business would be it's not just the outbound, and it's not just receiving the feedback, but it's actually the input of that feedback into everything your business does. 

Learn More:

  • Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
  • Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
  • Join My Digital First Mastermind: https://nealschaffer.com/membership/
  • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
  • Download My Free Ebooks Here: https://nealschaffer.com/books/
  • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
  • All My Podcast Show Notes: https://podcast.nealschaffer.com
...more
View all episodesView all episodes
Download on the App Store

Your Digital Marketing Coach with Neal SchafferBy Neal Schaffer

  • 5
  • 5
  • 5
  • 5
  • 5

5

63 ratings


More shows like Your Digital Marketing Coach with Neal Schaffer

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,454 Listeners

Bishop Barron’s Sunday Sermons - Catholic Preaching and Homilies by Bishop Robert Barron

Bishop Barron’s Sunday Sermons - Catholic Preaching and Homilies

4,973 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,929 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,823 Listeners

The Daily by The New York Times

The Daily

112,683 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,445 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

84 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,679 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

290 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

87 Listeners