This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand.

At its core, this episode is a reminder that branding isn’t about trends or aesthetics. It’s about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we’re excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in.

🔖 Chapters –

00:00 intro

02:04 First coffee you remember

03:57 Most memorable coffee

06:03 Consistent coffees are the goat

10:20 Marketing for your audience

16:20 Approach for established vs new brand

31:12 Key things in the marketing space

48:55 What trend in coffee design should go away

01:03:26 Book Recommendations

01:07:21 Dream house followup

🔗 Links –

Pomelo Coffee Consulting:

Good Folks, Doing Good Work Podcast open.spotify.com/show/0BY3tPEogHxfqTenU1p4qJ?si=6730f165aa434a25

Website www.pomelocoffeeconsulting.com/

Instagram www.instagram.com/pomelocoffeeconsulting

Lukes New Book www.pomelocoffeeconsulting.com/pomelo-book

Cat & Cloud:

Instagram www.instagram.com/catcloudcoffee/

Webstore www.catandcloud.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!