People frequently ask: “Which channels should I use for my paid media?” Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels. What we talked about: Demand generation Paid media channels LinkedIn Analytics Google Analytics Google Ads Knowing what you are tracking  UTMs Targeting your audience Programmatic retargeting This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.