Quit trying to compete for attention like it’s 2009. You aren’t going to win that game. Organizations have to adapt just as fast as consumers adapt. Today, relevance means taking multiple touch points — and the hottest one is text messaging. On this episode, I interview Ryan Quinn, Founder & CEO at BrightGuest, about how to cut through the noise with B2B text messaging. What we talked about: 1) How email open rates are declining but a text campaign saw 50% conversion 2) 3 reasons you should do B2B texting 3) 80% of people say they wish they could text a business This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3