October 09, 2024

Demystifying Dark Social in Digital Marketing with Krissy Buck

29 minutes

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.

Learn About...

- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.

- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.

- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.

- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.

- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.

Our Guest...

Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.

We recorded this one LIVE - go HERE to see us on video.

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By Megan C. Powers

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