In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!).

Listen back to his other appearances...

1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show with Tim & Kim

2nd time on: Episode 111 (in 2022) with Chris Stone - Broadcast on Amazon Live with Chris Stone and Jim Fuhs

Learn About...

- The Power of Substack: Discover how Substack offers a unique direct-to-creator connection that allows users to build relationships and communities, making it a valuable tool for marketers.

- Engaging Your Audience: Jim discusses strategies for creating two-way conversations on Substack, emphasizing the importance of interaction and feedback in building a loyal subscriber base.

- Content Creation Strategies: Explore the various post types available on Substack, including newsletters, videos, and podcasts, and learn which formats beginners should prioritize.

- Monetization Opportunities: Learn about the different ways to monetize your Substack, from paid subscriptions to affiliate marketing, and how to create bonus content that resonates with your audience.

- Lessons from the Field: Jim shares valuable lessons learned from his experience in digital marketing and live streaming, highlighting the importance of adaptability and community in today's digital landscape.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 176, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market.

Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony.

Learn About...

- The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences.

- The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns.

- The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and generating effective ad concepts, making it easier for marketers to stay ahead.

- Balancing Brand Consistency and Experimentation: Tony discusses strategies for maintaining brand identity while embracing the need for variety and experimentation in ad creative.

- Lessons from the Trenches: Reflecting on his experiences, Tony emphasizes the importance of standing firm on marketing strategies that work, even when faced with pushback from clients.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 175, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world.

Learn About...

- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.

- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.

- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.

- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.

- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 174, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.

Learn About...

- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.

- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.

- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.

- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.

- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.

Check out her last episode with us - 71! HERE

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results.

Learn About...

- The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way.

- Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy.

- The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement.

- Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience.

- Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy.

Our Guest...

Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results.

Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust.

Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it.

Learn About...

- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.

- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.

- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.

- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).

- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.

Our Guest...

ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that’s on camera, on stage, or leading a workout.

With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it.

With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.

Learn About...

- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.

- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.

- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.

- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.

- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.

Our Guest...

Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.

A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she’s guiding clients toward meaningful customer connections or building community through content. She’s also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities.

Learn About...

- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.

- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.

- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.

- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.

- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.

Our Guest...

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand.

With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (or even considering) a podcast journey.

Learn About...

- The Journey of Podcasting: Gain insights into Lou's evolution from attorney to podcaster and how he navigated the challenges along the way.

- Focus and Purpose: Understand the value of knowing your "why" and how it can guide your content creation and community engagement efforts.

- Crafting Content: Lou shares his unique approach to podcasting, emphasizing the importance of creating content that resonates with both him and his audience.

- Building Community: Learn strategies for fostering an engaged and loyal audience, including the significance of authenticity and personal interaction.

- The Power of Asking: Discover how taking the initiative to reach out can lead to incredible opportunities and connections.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 168, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those.

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In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.

Learn About...

- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.

- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.

- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.

- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.

- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **