Making a Marketer

By Megan C. PowersBusiness Education How To Marketing

Making a Marketer episodes

March 26, 2025 (Re-Release) Customer Experience IS Marketing with Dan Gingiss
Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those.
"Feedback is a gift and as long as you’re willing to take it."
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In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.
Learn About...
- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.
- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.
- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.
- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.
- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.
Our Guest...Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and he co-hosted the award-winning Experience This! podcast.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
47 min
March 17, 2025 No Fear Networking: Build Meaningful Connections with Michaela Alexis
In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth.
Learn About...
- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.
- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.
- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.
- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.
- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.
Our Guest...
Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.
** Our editor Avri makes amazing music! Check out his music on Spotify! **
43 min
February 26, 2025 (Re-Release) How to Ask the Right Questions with Angus Nelson
In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships.
Learn About...
- The Importance of Curiosity: Discover how a curious mindset can lead to more meaningful interactions and better outcomes in both business and personal life.
- Shifting Perspectives: Angus emphasizes the significance of asking empowering questions that foster growth and understanding, rather than those that assign blame or create defensiveness.
- Building Rapport: Explore techniques for establishing strong connections with clients and colleagues by focusing on their needs and experiences, rather than solely on your offerings.
- The Role of Self-Perception: Understand how your view of yourself influences your business and personal relationships, and learn strategies to elevate your self-awareness and confidence.
- Effective Communication Techniques: Angus shares valuable insights on how to phrase questions and approach conversations to create a safe and open environment for dialogue.
Our Guest...
Angus Nelson is an executive coach and one of America's top performance strategists. He specializes in helping ambitious men find fulfillment and purpose in their lives. With clients ranging from Fortune 50 brands to celebrity personalities, Angus brings a wealth of experience and insight to the table. HIRE Angus to help you and your team.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 165, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

55 min
February 12, 2025 Boosting Your Brand Impact with Courtney Stanley
In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape.
Learn About...
- Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence.
- Navigating Brand Challenges: Gain valuable strategies for managing the complexities of personal branding, especially when working within corporate environments that may stifle your individuality.
- The Importance of Authenticity: Explore how to remain authentic while curating a positive brand identity, and learn to balance vulnerability with professionalism in your messaging.
- Engaging Your Network: Understand the significance of staying top of mind through consistent communication and engagement on platforms like LinkedIn, and how to effectively share your evolving story.
- Practical Exercises for Self-Reflection: Courtney provides actionable tips for assessing how others perceive you and refining your brand through targeted feedback and introspection.
Our Guest...
Courtney Stanley is an award-winning entrepreneur, keynote speaker, and public speaking coach with a passion for empowering individuals to elevate their self-awareness and drive meaningful change. As the creator and host of the podcast "Dared to Interrupt," she engages professionals in impactful conversations that inspire growth and connection.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events for more than ten years. Check out episode 164, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
41 min
January 31, 2025From Ordinary to Extraordinary: Leveraging Your Flamingo Advantage with Katie Hornor
In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie’s journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose.
Learn About...
- The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand proud in your individuality.
- Leveraging Uniqueness: Understand how to identify and communicate what makes you and your business distinct, enhancing customer relationships and loyalty.
- Balancing Trends and Authenticity: Explore strategies for staying relevant while being true to your unique voice and values in an ever-changing market.
- The Importance of Listening: Learn how to listen to your audience to better meet their needs and create meaningful connections that foster loyalty.
- Being Your Own Champion: Gain insights into taking initiative and promoting yourself without waiting for external validation or recognition.
Our Guest...
Katie Hornor
A trip up a river and a chance encounter with flamingos in the wild sparked a lifelong mission to help entrepreneurs embrace their unique purpose and boldly live it out through businesses that are in service of their life and calling.Katie is a prolific, award-winning author, keynote speaker, and business strategist who has empowered thousands to grow their businesses without compromising their faith, family, or values. As a mother of five, ministry wife, Airbnb owner, and 18 year expat in Mexico, she brings a wealth of experience and passion to the stage. Her masterful use of flamingo metaphors offers a fresh perspective on uniqueness in marketing.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 163, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
Links referenced in this episode:
MakingaMarketerpodcast.com

Companies mentioned in this episode:
Powers of Marketing
ECAMM
34 min
January 15, 2025 Digging into Grounded Confidence with Megan Powers
In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart."
Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth.
Learn About...
- Grounded Confidence: Discover how grounded confidence is important for meaningful connections.
- Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth.
- Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence.
In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
15 min
December 23, 2024Elevate Your Storytelling Skills with Jay Acunzo
In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care.
Learn About...
- Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty.
- Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action.
- Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace.
- Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate.
- Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication.
Our Guest...
Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
45 min
November 27, 2024Insights on Transitioning from Employee to Entrepreneur with Keenya Kelly
Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship.
As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring.
Learn About...
- The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business.
- Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap.
- Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps.
- The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs.
- Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially.
Our Guest...
Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
40 min
November 13, 2024Boost Business Confidence with Kendra Losee
In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP).
Learn About...
- Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals.
- Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms.
- Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action.
- The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum.
- Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success.
Our Guest...
Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
41 min
October 23, 2024Unlock the Power of AI in Content Marketing with Andy Crestodina
We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.
Learn About...
- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.
Our Guest...
Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **
40 min

About Making a Marketer

From the publisher's feed

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.